<p>Do you know who is actually making the decision on whether or not your product is selected? There are shifts happening in the building materials industry regarding who is merely an influencer and who is a decision-maker.</p> <p>This week's guest helps us break down who is the real decision-maker, whether your project is residential or commercial.</p>

Do you know who is actually making the decision on whether or not your product is selected? There are shifts happening in the building materials industry regarding who is merely an influencer and who is a decision-maker. This week's guest helps us break down who is the real decision-maker, whether your project is residential or commercial.

Changing Influencers in Building Products

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online?
Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Business

Marketing

Management

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

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Changing Influencers in Building Products

Changing Influencers in Building Products

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