Changing Lives Selling Knives

Deanna Scortino was the #1 sales rep in the Cutco/Vector Marketing sales organization in 2020. She overcame tremendous challenge and uncertainty to finish the year with an astounding sales total of over $865,000. A 22-year veteran with the company, Deanna got really serious about selling Cutco after graduating from Chapman University in Southern California. Since that time, she has won 5 National Championship Silver Cups en route to becoming the #5 overall sales rep in Cutco history. Deanna's signature trait is her authenticity. What you see is what you get : personable, funny, passionate, sometimes raw, and always unfiltered. Through being her authentic self, Deanna has been able to attract others to her. She has a healthy marriage, countless friends who admire her, and a base of loyal customers virtually unequaled in the history of Cutco.

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A Grateful Husband, Father, Friend & Coach, Alex loves helping people create more freedom, joy, and fulfillment in their lives, relationships, and work through Appreciative Co-Creation™ a coaching process he developed through 20 years of study, self-work, and integration of the incredible coaching he has received.

In overcoming depression, addiction, tragedy, and obesity, Alex discovered his mission, to help free people from suffering, Unlock Their Awesome, and create a life they absolutely love. His passionate heart for people, authentic encouragement, and loving accountability are changing lives every day.

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Dane Espegard is the North Star Division Manager for the Cutco/Vector Marketing sales organization. In the challenging year of 2020, Dane's office in Minneapolis was #1 in the company, and his Division was #3. The prolific success of Dane's team can be traced in part to a process Dane follows in helping his people to define and live their dreams. Dane Espegard walks his talk as a top achiever and tremendous role model in business and in life. In this conversation, we discuss the ways in which Dane implements this process, and we dig into the mind and heart of one of Cutco's most amazing leaders.

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Avery Rosin has spent much of his life preparing for the success he is experiencing today. A strong educational background, culminating in a degree from The University of Pennsylvania, has given Avery knowledge in a wide array of valuable subjects. He gained experience in selling through a Summer with Cutco, and he pinpointed his career path with first-hand experience in the venture capital industry through an internship in Israel. Avery's strong work ethic, great skill at connecting with others, and ability to influence have all led him to a role today as Principal at Lead Edge Capital, a growth-stage technology investment firm. Not yet even 30 years old, Avery continues to travel down the path towards increasing success and fulfillment in his business and in his life.

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Bryan Hurlman is one of the top performers and most influential leaders in the Cutco/Vector Marketing sales organization. His Virginia Titan Division and Fairfax office are among the top teams in the company for 2020, and Bryan will undoubtedly be adding to his nine previous National Championships. Now responsible for over $36 million in Cutco sales, Bryan is a member of the company's Hall of Fame. He is known to be authentic, raw, energetic, charismatic, and inspiring. This conversation is uncensored, and you'll have a chance to eavesdrop on Bryan as talks about being his best in 2020 and in the future.

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No one in the history of Cutco has changed more lives than Erick Laine. Erick was the leader of the team that purchased Cutco from ALCOA, and he oversaw the company's transformation from a "little knife factory" in Olean NY to the largest cutlery company in North America. He helped create a global presence for Cutco in other countries, and simultaneously helped grow the Vector Marketing sales arm that has impacted hundreds of thousands of people.

Erick was born in 1933 in the Soviet Republic of Karelia, where his Finnish parents had found work. His family fled Stalin's purges, eventually emigrating to Wisconsin. Erick graduated from the University of Wisconsin before starting his role with ALCOA, which eventually led him to Cutco and to Olean. Erick Laine passed away on December 1st, 2020, leaving behind an incalculable legacy.

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Justin Neefus is the Cavalier (OH) Division Manager for the Cutco/Vector Marketing sales organization. Having started with the company in 2000, Justin is a member of the Cutco/Vector Hall of Fame, now responsible for over $22 million in sales. Justin understands the profound connection between vision and achievement. The bridge between the two is discipline, a trait which Justin strengthened during his years playing football. Now, by combining the vision to see his possibilities with the discipline to do what it takes, Justin has been able to create consistent success in his business and in his life.

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Chris Ochs is an entrepreneur and senior sales executive with 2 decades of experience in leading a variety of organizations to achieve success across multiple industries. His expertise is in transforming company's sales processes to create a lasting pattern of achievement. The foundation for Chris' sales expertise came during his 12-year tenure with the Cutco/Vector Marketing sales organization, where he succeeded in both sales and management. He truly believes that "Everything Is Cutco," meaning the skills and strategies to succeed selling Cutco are directly applicable to any sales business and even many facets of life. Chris is an Honors Program graduate of the University of Houston and UCLA's top-ranked executive MBA program. Today, he's the Vice-President and Head of Sales - Americas for Factoreal, a marketing automation software startup within Tech Mahindra, a $20 billion global technology company.

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Chelsea Rodriguez is one of the top sales performers in the Cutco/Vector Marketing organization. She is completing her 12th year with the company, having started while going to college at the University of Alabama. Over the past 5 years, Chelsea has been a consistent top-performer, and with almost $4 million in career sales, is a member of the company's Hall of Fame. When the pandemic of 2020 struck, Chelsea showed up in the strongest way possible. She's 5th in the company in sales for 2020, and she's leading and inspiring legions of others to show up and become the best version of themselves. She lives in the Dallas TX area with her husband, Roger.

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Josh Goodman has experienced an incredible roller coaster ride in his entrepreneurial journey. After several years with Cutco/Vector as a rep and manager, Josh embarked on a quest to find his ideal path in business. There were successes and failures, and eventually, a personal experience led him to found his own company, now known as PourMyBeer. His company solves a bottleneck that Josh personally experienced in the hospitality industry with an innovative self-pour technology that allows customers to pour their own drinks and pay by the ounce. After some initial bumps in the road in this business, Josh's company has doubled in size several times in the last 5 years, as they have installed over 7000 self-pour taps in 270 locations throughout 23 countries. Josh has been featured on CNBC, Entrepreneur Magazine, and Bloomberg, and recently took an investment from Coca-Cola European Partners to expand their presence with non-alcoholic beverages.

To get access to all episodes and free resources, visit our podcast page!