Changing Lives Selling Knives

Tony Delmercado and his business partner Erik Huberman, both Cutco/Vector alums, have built the fastest-growing digital marketing agency in the U.S., with over $23 million in direct revenues, and growing annually. For Tony, building a great organization has been about recruiting, training, and developing others, all skills he learned and directly practiced during his time at Vector. Starting from a single conference table, Tony has assembled a team of 165 employees across 25 states, and he leads this team remotely from his home in Boise, Idaho. What he offers is a blueprint for creating a successful organization from scratch in today's marketplace.

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Trey Harris has been one of the most impactful leaders in the Cutco/Vector Marketing sales organization. He's impactful not just because of his $35 million in career sales, but even more so through his development. Over his Hall of Fame career as a District and now Division Manager, Trey has developed no less than 72 new managers. He has great appreciation for his opportunity, is an excellent role model, and has mastered the tools and strategies to multiply his own success by developing others. What follows here is a clinic on succeeding in business and helping others to do the same.

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Brad Britton is the current Southland Division Manager of the Cutco/Vector organization, headquartered in Anaheim, CA. His career with the company dates back to 1988, when he started as a sales rep in Texas. His path led him to Oklahoma and then California, where he was a National Champion District Manager in Sacramento in 1993. He became one of the top-producing Division Managers in the company, and ultimately took on the role of Regional Executive in the Western Region from 1999 through 2005. Brad left the Cutco/Vector business for nine years at that point, returning in 2014 to lead the Southland Division and spread his influence throughout the entire company through programs like the Cutco Cares World Impact Initiative, which he started. A true legend in the company, Brad has been directly responsible for at least $275 million in Cutco sales, and has indirectly influenced hundreds of millions more in sales. The Southland Division won the "Elite 8" Division Silver Cup in 2020.

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Dushka Zapata is one of the most popular and influential writers in the world. Her brilliant essays have been viewed over 178 million times on Quora and through her social media, and have been compiled into 11 amazing books. Dushka was born in Mexico and has lived in multiple countries, through which she has developed an appreciation for, and deep understanding of, other people. She has an incredible knack for taking complex subjects and perpetual life dilemmas and breaking them down into simple, easy-to-understand and grasp ideas and concepts. What she offers the world is truly life-changing.

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Tom Rastrelli was one of the most impactful leaders in the the Cutco/Vector Marketing sales organization. A veteran of the Cutco business since 1992, he became the company's first "Double Hall of Fame" achiever, having reached that milestone in both sales and in management. He was a company pioneer in areas such as the Fair & Show and Service Call programs, and he mentored many of the company current elite sales professionals. Tom's life and career were marked by many twists and turns, and yet he always retained a refreshing and inspiring perspective on it all. Tom and his wife, Jill, celebrated 50 years of marriage in September of 2020. He passed away on 2/12/2021, and is survived by 4 children and 7 grandchildren.

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Jeremy Reisig is a Hall of Fame Cutco sales rep who was #1 in the company in personal sales in 2002. He has pursued his passion for bringing inspirational music to the world as "Brotha James." As a facilitator of group genius, he combines his skill for speaking and hosting events centered around personal development with the energy, fun, and positivity of his music. He is the Co-Founder of FamBundance, an organization where entrepreneurial families develop the tools, network, and experiences to carry family legacies forward.

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Quina Feldstein learned the basics of sales and leadership through her Cutco/Vector Marketing experience. She was a star District Manager with Vector for about 6 years in California and Colorado. Since that time, she has successfully carried her lessons over to multiple roles in different industries. Now, as VP of Revenue for a consulting firm, Quina works with organizations and CEOs to help increase their revenue by implementing a holistic approach to leadership, creating synergy between the operations and sales sides of their companies. Quina is an expert at building a team with an amazing culture of success, growth, and fun.

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Adam Sobieski is one of the Top 10 all-time sales professionals in the 70+ year history of Cutco. Through building the company's Closing Gift Consultant (CGC) program, Adam was able to win 2 National Championship Silver Cups, and broke the company's yearly sales record in 2014. Since that time, he has leveraged his influence by helping others grow this program throughout North America. Currently, he is Cutco/Vector's North American CGC Trainer. He has also been able to parlay his success into a real estate portfolio with currently 31 rentals, and he and his wife just had their first child in October of 2020.

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Brandon Brown is on a short list of THE most talented and accomplished salespeople in the 70+ year history of the Cutco/Vector Marketing sales organization. He has won the Silver Cup (representing #1 in the Nation) three of the past five years, and has broken numerous company records during his rocket-like ascent to the top of the company's sales charts. Beyond his own success, he has mentored numerous other reps to elevate their performance into the levels of elite status in the company. Brandon's "superpower" is his ability to remain curious — about himself, about others, and about business and life. The quality questions that he poses, and his powerful insights can enable others to catapult themselves ahead in sales and in life.

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Parker Ashley is on a fast track to incredible success. By the age of 30, he has been able to generate mid 8-figure revenues as an individual contributor, build a high-performance sales team, quickly scale a business to massive growth, and reach the executive suite as VP of Darktrace, an industry-leading cyber-AI company with over a $1 billion valuation. Parker was named his company's "salesperson of the year" in 2019. Now, he oversees revenue and operation efforts for the business, in addition to working directly along client company's executives and security teams to help them strategically leverage AI within their organizations for enhanced cyber-security. Parker is life-long learner who continually strives to find ways to support and enable others.

To get access to all episodes and free resources, visit ChangingLivesPodcast.com