In this episode, Paul is joined by Ryan, Chair of Deconstruction, an initiative to rebrand the construction industry to tackle its image problem. With insights from his career and a revealing YouGov survey, Ryan explains why 68% of the public wouldn’t consider a career in construction and what can be done to change that.

🔍 Key Topics:

• Industry Perception Problems: Why construction is associated with negative terms like "strenuous" and "dirty" and how these misconceptions impact recruitment.
• Rebranding the Sector: How focusing on pay, diversity, and skilled roles can reshape construction's public image and attract new talent.
• Marketing Lessons from Other Sectors: What construction can learn from industries like healthcare in building public trust and emotional connection.
• Unifying the Message: How Deconstruction's public campaigns and job board aim to create a consistent, positive narrative for the industry.

🎧 Takeaways:

• How to improve the industry's image and bridge the skills gap.
• Practical steps for rebranding and unified messaging.

💡 Get your free Contract Audit document by messaging Paul on LinkedIn or emailing him at [email protected].

Reminder: We’re launching a Q&A segment soon! Send in your questions to [email protected] about construction contracts, commercial challenges, or anything else for a chance to have them answered on the show.

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