Professor Eran Ben-Arye has been in the vanguard of developments towards integration in Israel, as well as an influential global spokesperson on Integrative Oncology, through his roles as a Trustee of the Society for Integrative Oncology (SIO) and SIO Regional Ambassador to Europe and the Middle-East. His experience of pioneering integrative services affords him deep insights into the challenges to integration and the most successful strategies for success.