Businesses today are facing heightened challenges in reducing costs. Many have moved towards relying more and more on technology. The advancement and usage of multimedia channels have increased over the past few years and data networks are continuously stretched. Companies today expect simpler operations and management that improves productivity and lower their costs especially in the area of networking. Scott Penno, APAC Regional Marketing Manager for Allied Telesis talks about how Software Defined Networks will change the networking world.

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