Grassroots Marketing discusses changing the Perception of Cannabis and Plant Medicine with David Kooi, CEO and co-founder at Jointly.

We discuss the possibilities of imagining a new perception of normalizing cannabis into plant medicine or plant wellness to the mainstream. We also compare and contrast the same scenario with psychedelics.

We also learn about "Spark", the world's first AI assistant for purposeful cannabis consumption, and for the chance to author the Theory of Purposeful Cannabis Consumption.

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