This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 2 examines how user behavior is shifting in the generative era, where people rely less on clicks and more on synthesized answers.

We discuss the impact of Google’s AI Overviews, which now dominate search results, reduce click-through rates, and reshape how users consume information. The episode highlights how prompts are becoming the new queries, why prompt quality determines output quality, and how multi-turn, conversational search is replacing single keyword lookups.

We also explore the risks of misplaced trust in AI-generated answers, the growing role of personal context and memory in shaping search results, and the biases that influence what users see. For brands, this means fewer but more intentional visits, making visibility in AI systems and trust signals more important than ever.

Read the full chapter at ipullrank.com/ai-search-manual