Paul Everst was the co-founder of UNIT and took the brand, with his brother, to crazy heights. From their parents garage to passing FOX in sales in Australia in 5 years. The crazy ride came to a crashing end though when the boys lost the business. Paul has one of the more unique minds I have come across and we talked about the nature of the universe, consciousness and meditation, and then the rise and fall of one of the most iconic brands in Australian action sports.

MERCH-STORE:

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