Pete Fox is the man behind the most legendary brand in motocross — Fox Racing. What started as a small, family-owned business exploded into a $100 million-a-year revenue machine, becoming one of the most iconic and influential names in the sport’s history. Through bold designs, innovative gear, and a deep understanding of what riders truly wanted, Pete brought Fox to the masses. He created merch that made people proud to represent Moto — whether they rode or not — generating money and mainstream appeal like no motocross brand ever had. This is Pete’s story. This is the Fox family legacy.

Don’t forget to like, subscribe, and hit the bell so you never miss a new podcast drop!

🔵 Yamaha Motorsports

https://www.yamahamotorsports.com

🥾 Get $10 Off @BRUNT with code GYPSYGANG at https://bruntworkwear.com/GYPSYGANG! #bruntpod

🏍 MOTOSPORT.COM: https://www.motosport.com/?rstr=62946&ls=8vu&utm_source=roster&utm_medium=influencer&utm_campaign=-jasonmacalpine-62946

💧 Order SOTA Fuel “Gypsy Juice”

https://sotafuel.com/products/sota-fuel-hydration-30-pack?variant=42103959945258

🛒 Shop Gypsy Tales merch: https://us.gypsy-tales.shop/

🎙 SUBSCRIBE TO THE PODCAST: https://www.youtube.com/channel/UCsBG…

📸 FOLLOW GYPSY TALES ON INSTAGRAM: @gypsytalespodcast

Chapters:

00:00:00 Intro

00:02:14 Pete's involvement in Terrafirma

00:06:06 Doug Henry Fox Ad

00:15:03 How the Fox family was introduced to Motocross

00:20:35 Inside Pete's creative mind

00:26:56 How Pete's Dad started FOX

00:33:11 Fox Racing Suspension

00:40:45 Pete's first job at Fox

00:46:31 Going after Ricky Johnson

00:49:45 Going to Finland to design gear

00:56:05 Before Fox was "cool"

01:02:55 Not dwelling on your mistakes

01:14:26 How what you create can shape the Culture

01:18:19 90's MOTO Culture

01:20:09 What worry's Pete about current state of MOTO

01:21:09 What the Moto industry needs to change

01:27:24 What does Supercross need to change?

01:34:30 When did Fox become the biggest brand in the industry?

01:42:24 Learning from your loses

01:48:40 Elon Musk

01:56:53 Fox going from 5 million to over 100 million in revenue

02:03:31 How apparel changed the game

02:06:00 Running Fox as a 100 million dollar company

02:07:31 The best years at Fox

02:12:29 Fox moves production to in house

02:15:25 Why did Pete sell Fox

02:22:53 If Pete could go back would he change anything?

02:24:34 Pete's relationship with his brother

02:29:24 Loss of Purpose after selling FOX

02:32:51 Who bought Fox

02:35:37 Reflecting

02:39:26 The start of RENEN

02:42:08 Manifestation

02:46:48 How does Meditation look in Pete's life

02:55:58 The journey of growing RENEN

02:59:15 Pete's goal with RENEN

03:08:03 Pete's favorite FOX memories

03:13:30 Closing

#moto #podcast #motocross #design

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.