Tom Burwell, CEO of World Supercross, joins us for Chapter 371 to unveil the future of WSX. A full rebrand. More money in the sport. Bigger races. A true global Supercross championship. WSX is taking Supercross to new countries, reaching new fans, and rewriting what a world championship looks like.

If you’re a Supercross fan — this chapter is a must watch!

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00:00:00 Intro

00:00:48 Fist Handwear Ad

00:01:51 Making Supercross my World

00:15:39 Owning the World Championship Name

00:20:57 Birth of SMX

00:24:33 Division between the 2 Series

00:35:00 Rygg Ad

00:36:43 The Global love of two wheels

00:40:18 Why invest in Supercross?

00:47:17 Monster Energy Gets it

00:49:07 Re Branding World Supercross

01:02:46 Dana Whites Investment in Boxing

01:06:57 Ricky Carmichael Daniel Blair

01:08:03 World Supercross Facing Push Back

01:16:51 Creating Sure Stars

01:22:17 Incentivising teams in WSX

01:31:45 Sota Fuel Ad

01:34:08 Is World Supercross Profitable

01:36:11 WSX 8 Figure Investment!

01:44:35 The cost of running a WSX event

01:46:08 Radio Comms in WSX

01:51:26 Paris Supercross

01:55:48 Betting on Supercross

02:09:31 NASCARS Incentivising their drivers

02:15:28 Ken Roczen

02:17:20 Eli Tomac

02:21:05 Motosport Ad

02:22:16 AMA Racers moving to World Supercross

02:28:53 World Supercross Documentary Series

02:34:30 Fans want new content

02:41:36 Respectful Criticism

02:48:47 Electric bikes in World Supercross

02:52:12 World Supercross' relationship with the OEMS

02:59:10 Outro

#WorldSupercross #Supercross #WSX #GypsyTales #Motocross

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