<p>Permutive CEO and co-founder Joe Root joins Eric Franchi and Joe Zappa to discuss the evolution of the DMP category and how to evolve the identity of a company as market forces shift around it. Eric and Joe put Joe Root in the hot seat, too, as they workshop Permutive's message in real-time.</p>

Permutive CEO and co-founder Joe Root joins Eric Franchi and Joe Zappa to discuss the evolution of the DMP category and how to evolve the identity of a company as market forces shift around it. Eric and Joe put Joe Root in the hot seat, too, as they workshop Permutive's message in real-time.

Charting New Territory for DMPs with Permutive CEO Joe Root

Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.

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Charting New Territory for DMPs with Permutive CEO Joe Root

Charting New Territory for DMPs with Permutive CEO Joe Root

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