As the Global Director and Head of CPG Partnerships at Uber, could you share some insights into how you've leveraged your experience in digitalmarketing to forge successful collaborations with consumer packaged goods (CPG) companies? 

What unique challenges and opportunities arise in partnering with such brands within the context of a tech-driven platform like Uber?

Uber has become synonymous with convenience and accessibility. How do you integrate CPG partnerships into the Uber ecosystem to enhance the overall user experience while also driving value for both Uber and its partner brands?

Given your background in retail media and commerce, how do you see the landscape evolving for CPG companies in terms of marketing and distribution channels? How does Uber's platform fit into this evolution, particularly in terms of reaching consumers at various touchpoints in their daily lives?