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For years, bourbon enthusiasts have chased higher proof bottles believing that more proof equals more flavor. But is that really true?

In this episode of Bottles & Bites Without Borders, Rob Clark is joined by longtime friend Chris Chambers for a blind three-pour bourbon tasting and a deep dive into one of whiskey's most debated topics: proof.

We explore why higher proof bourbons often deliver bigger flavors, richer textures, and more complexity—but also why some of the most flavorful bottles on the shelf live comfortably between 90 and 100 proof.

Along the way, we discuss:

• Why bourbon drinkers often chase proof
• The relationship between alcohol content and flavor intensity
• How barrel entry proof impacts the whiskey in your glass
• Why lower proof doesn't mean lower flavor
• The role dilution plays in creating balance
• Common misconceptions about barrel proof bourbons
• Whether proof should influence your buying decisions

And of course, we put our theories to the test with a blind tasting that delivered a few surprises along the way.

Whether you're a barrel-proof fanatic or someone who appreciates a well-crafted 90-proof pour, this episode will change the way you think about proof and flavor in bourbon.

Pour yourself a glass and join the conversation.

🎙 Rob Clark — Host of Bottles & Bites Without Borders
Exploring the world of food, wine, and whiskey—one bottle and bite at a time.

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