Database is the heart of enterprise computing. The market is both exploding and evolving. Major forces transforming the space include cloud and data - of course - but also new workloads, advanced memory and IO capabilities, new processor types, a massive push toward simplicity, new data sharing and governance models; and a spate of venture investment. 
Snowflake stands out as the gold standard for operational excellence and go to market execution. The company has attracted the attention of customers, investors and competitors and everyone from entrenched players to upstarts want in on the act.