Chasing The Insights

In this episode of Chasing the Insights, I talk to innovative entrepreneur Robert Lund.

Robert talks to us about how NFTs and DAOs will change the world of startups forever.

Robert Lund is the co-founder and Chief Creative at Studio TBD, a creative collective focusing on cannabis infused drinks and edibles and web3 initiatives.

With a background in advertising, branding, creative development, and design strategy, Robert has been leading creative endeavors and departments at some of the most prominent agencies in both Europe and the US.

In this episode of Chasing the Insights, I talk to tech legend Alex Makarski.

Alex talks to us about how Artificial Intelligence and Machine Learning have transformed digital advertising.

Alex Makarski has been working with big data since before there was a name for it, consulting for brands like McDonald's, P&G, and Siemens.

Alex has served as CTO or CMO (full-time or fractional) on the executive teams of several technology companies.

Now - certified by AdSkills, Google, Microsoft, Amazon, The Trade Desk, and StackAdapt - Alex and his team have managed millions of dollars in monthly ad spend for organizations ranging from open source software to lead generation, and from digital products to ecom.

In this episode of Chasing the Insights, I talk to author and tech innovator Mark Herschberg.

Mark talks to us about the Brain Bump app and non-linear content.

Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and the creator of the Brain Bump app.

From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name.

He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT's "career success accelerator," where he teaches annually.

At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography.

At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, currently serving on the board of Plant A Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection.

In this episode of Chasing the Insights, I talk to the creative legend David Fischette.

David talks to us about how businesses can create unforgettable live or virtual events that boost connections, conversions, and revenue.

David Fischette is the Founder, CEO, and Chief Creative at Go West Creative (GWC), an industry-leading marketing agency specializing in bringing brand stories to life through unparalleled live, virtual, and hybrid experiences.

Because there is such power in the ability to motivate emotions and actions through live events and original content, GWC are often asked to work with sales teams to help them envision the tangible benefits of success for themselves and for their organizations.

They've helped hundreds of organizations, including giants like the United Nations, HP, Deloitte, CVS, SalesForce, DuPont, Petco, Inspire Brands, Farmers, Aetna, and Sonic, effectively communicate their message to key stakeholders.

GWC has also won dozens of awards, including Special Event Magazine's "Top 50 Events Companies," Event Marketer Magazine's "Top 100 It List for Event Agencies," and Expertise's "Best Branding Agencies in Nashville."

David has 38+ years of experience helping big global brands in telling their stories so they can better relate to their target audiences and motivate them to take action.

He is a highly respected and sought-after Executive Producer and Director, both in Live Events and Film Productions. Additionally, he has produced live performances by Blake Shelton, John Legend, Sheryl Crow, Bebe Rexha, Jay Leno, Earth, Wind & Fire, Chicago, Josh Groban, and other top artists.

David was also the Executive Producer for season 4 of the Emmy Award Winning show, My Generation.

In this episode of Chasing the Insights, I talk to returning legend Alex Brueckmann.

Alex talks to us about his upcoming book - Secrets of Next Level Entrepreneurs.

Alex Brueckmann built and scaled companies in Europe and Canada, and led client projects across the world.

He is a strategy entrepreneur, author, and speaker.

His passion lies in helping his clients built profitable businesses rooted in purpose and impact.

He particularly helps entrepreneurs close the expensive gaps in their businesses, so that they increase profits and build the life they want to live.

Alex has 2 new books in the making. And when he doesn't work he loves riding motorcycles, gardening, and exploring the outdoors around his home in Maple Ridge, BC, Canada.

'Secrets of Next Level Entrepreneurs - 11 Powerful Lessons to Thrive in Business and Lead a Balanced Life' - March 28th

In this episode of Chasing the Insights, I talk to digital marketing superstars Rohaan Khan and Eroslav Georgiev.

Rohaan and Eroslav talk to us about the importance of diversifying traffic sources and minimizing ad bans.

Eroslav and Rohaan have spent the last 5 years spending millions on advertising across FB, Google, Tiktok & Snapchat. With this deep knowledge of the advertising platforms, they leveraged industry contacts to create Orange Trail - An exclusive advertising agency providing vital support to advertisers struggling with policy issues and restrictions.

Orange Trail has amassed over 400 clients and 22 full time staff in just 12 months, and is one of the fastest growing 7 figure ARR agencies in the advertising world.

In this episode of Chasing the Insights, I talk to tech superstar Dr. Elvir Causevic.

Dr. Elvir talks to us about how to use Wisdom Skills to achieve work-life-fun balance.

Dr. Elvir Causevic, Esq., runs a Silicon Valley tech investment bank by day, and a wisdom school by night.

Known for his successes at Yale, pioneering brain-scan devices, and Wall Street dealmaking, he is now focused on helping bring living wisdoms back into our daily lives.

A serial entrepreneur with many wins and losses, all while co-running a blended family with four kids, he advises entrepreneurs of all visions.

In this episode of Chasing the Insights, I talk to the super-connector Dr. Priscilla Schelp.

Priscilla talks to us about how to build a world-class network.

Dr. Priscilla Schelp is a Swiss-German entrepreneur.

She is the founder & CEO of her start-up networkx.

Priscilla is also a Connection & Community Building Expert, Bestselling Author, Keynote Speaker, Sailor, and Polo Enthusiast.

In this episode of Chasing the Insights, I talk to CVO Evangelist Valentin Radu.

Valentin talks to us about how to decrease customer acquisition costs in 2023.

Before anything else — Valentin Radu is a persistent experimenter. Nowadays, he is a CVO evangelist, defining a new category helping retailers grow: Customer Value Optimization.

Valentin leverages his industry expertise at Omniconvert — his SaaS company that provides growth solutions to mid-size eCommerce websites looking to become customer-centric. Omniconvert Reveal, their newest product, helps eCommerce companies find hidden gems in their data, improve Customer Lifetime Value and Customer Retention & deliver personalized customer experiences across all channels.

In this episode of Chasing the Insights, I talk to the multi-talented Vidya Dinamani.

Vidya talks to us about what we need to know to build a product that customers love.

Vidya Dinamani is a product executive, advisor, investor and author.

She has over 20 years of experience in product management, including multiple executive roles at leading companies such as Intuit.

Vidya is an expert in product-market fit and innovation, and founded a product training and coaching company, Product Rebels, that teaches people hands-on ways to become stronger, customer-focused product managers. Her book on building products, Groundwork, can be found on Amazon.

She is also founder at Ad Astra Ventures, where she helps strengthen female founders, guiding them through a curriculum designed for women leaders, and supporting them through direct investment. She's coached over 200 companies from startups to Fortune 50 through Product Rebels and Ad Astra. A holder of 9 US patents for software technology, Vidya earned a B.S. in Physics from Victoria University in Wellington, New Zealand, and a Masters from Carnegie Mellon University in Pittsburgh, Pennsylvania.