Chasing The Insights

In this episode of Chasing the Insights, I talk to Alan McLaren.

Alan talks to us about the difference between Personal Branding and Leadership Branding.

Alan McLaren is the co-founder of STRATA Originals, the leadership branding firm that helps CEOs build trust at scale.

He has coached more than 600 CEOs to clarify their leadership signal so their voice, presence, and perspective land with authority in every room and on every platform.

With more than thirty years in executive roles across public companies, partnerships, and entrepreneurial ventures, Alan brings a rare combination of operational experience and communication expertise. His career includes leadership roles at Canon, IKON Quebec, JAWZ, WhiteHat, and Infinitycomm.

Known for his steady presence and practical insight, Alan helps CEOs understand how their signal shapes perception, drives influence, and unlocks the outcomes that matter most.

You can connect with Alan here:

CEO Visibility Scorecard: https://quiz.strataoriginals.com/ LinkedIn: https://www.linkedin.com/in/alanmclaren/ Website: https://strataoriginals.com/

In this episode of Chasing the Insights, I talk to Brandon Bozarth.

Brandon talks to us about GNM and ISI, how to avoid health issues taking you out of your business.

Brandon Bozarth is the founder of Integrated Somatic Inquiry (ISI), a process that deals with the root cause of our mental/emotional suffering and physical disease.

Pairing ISI with his extensive understanding of Germanic Healing Knowledge (GHK) Brandon deals with healing beyond the root cause level where is clients do not just experience physical healing, they experience a deep sense of peace and freedom.

Working with over 1,000 clients in over 20 countries his work has been taught in workshops, retreats, stages, and online courses all over the world over the past 9 years. His clients have seen improvements in and have resolved depression, cancer, arthritis, psychosis, anxiety, skin rashes, grief, anxiety, IBS and many other psycho-somatic symptoms.

You can connect with Brandon here:

Website: https://www.brandonbozarth.com

In this episode of Chasing the Insights, I talk to Andrea Stenberg.

Andrea talks to us about video marketing for expert entrepreneurs.

If a picture is worth 1,000 words, a video is worth a library when it comes to gaining visibility, showing off your expertise and actually growing your business online.

A video marketing strategist, Andrea Stenberg shows coaches, course creators and other heart-centered entrepreneurs how to show off their unique brilliance and connect with their ideal clients using video.

If you don't know what to say, hate how you look and are intimidated by the technology, Andrea helps you quickly and confidently make client attracting videos. Stop making it up as you go along and start using a proven video strategy to attract new clients.

What are your topic ideas?: Video marketing for expert entrepreneurs. We could talk about why video is so important in 2025, the biggest mistakes people make with video, why chasing viral is a mistake for service professionals, what are the opportunities.

You can connect with Andrea here:

Website: https://www.thebabyboomerentrepreneur.com/ The Ultimate Video Script Starter Kit: https://my.thebabyboomerentrepreneur.com/video-starter-kit LinkedIn: https://www.linkedin.com/in/andreastenberg/ Instagram: https://www.instagram.com/andreastenberg/ YouTube: https://www.youtube.com/andreastenberg Facebook Page: https://www.facebook.com/TheBabyBoomerEntrepreneur

In this episode of Chasing the Insights, I talk to Reuben Mattinson.

Reuben talks to us about International Brand to US Market Domination.

Reuben Mattinson graduated with a degree in physiotherapy in 2012. He followed this up, in 2013 attaining a degree in Science teaching. It was during this time that Reuben began building his first company, RJM Tax Exemption.

In under 3 years Reuben successfully developed his vision from its infancy into a highly successful, multi million dollar global e-commerce consultancy with #1 ratings in the US on Trustpilot by the age of 30.

Reuben has volunteered his time extensively over the years to working with children and young people and is passionate about seeing them live productive and rewarding lives.

To this end, Reuben is currently a key beneficiary for the charity 'Hope for Justice', an organisation working to end modern day slavery and sex trafficking.

In his free time, Reuben enjoys family time, travelling and working on his tennis game.

You can connect with Reuben here:

Website: https://www.rjmtaxexemption.com

In this episode of Chasing the Insights, I talk to Ronnie Manning.

Ronnie talks to us about how to keep on purpose.

Ronnie Manning is a seasoned brand and communications leader with a passion for cybersecurity and digital trust.

As Chief Brand Advocate at Yubico, he champions the power of simple, secure authentication to protect people and organizations around the world.

You can connect with Ronnie here:

Website: https://www.yubico.com Report: https://www.yubico.com/blog/2025-global-state-of-authentication-survey-a-world-of-difference-in-cybersecurity-habits/

In this episode of Chasing the Insights, I talk to Aaron Hendon.

Aaron talks to us about how mindfulness and meditation are undervalued as the easiest path to performance, success, and happiness.

Aaron Hendon is a keynote speaker, bestselling author, and real estate veteran turned mindfulness provocateur who has made it his mission to help people stop outsourcing their sanity to the market, their inbox, or their own over-caffeinated anxiety.

As the creator of The Mindful CEO and author of How to Live a Grateful Life in a Fckd Up World, Aaron blends 13 years of real estate experience with four decades of meditation and ontological leadership training to teach people how to sell more, lead better, and live saner—not through hacks or hustle porn, but through awareness, agency, and actual practice.

After moving to Seattle and building a top-producing real estate business—where his team consistently sold homes for 3–5% more than average and 27% faster—Aaron discovered a truth most sales pros conveniently ignore: productivity doesn't come from grinding harder; it comes from learning how not to fall apart. He spent years studying with mindfulness teachers, training hundreds of agents, and leading transformational courses before developing a practical, no-BS methodology that helps high-performing professionals operate with more clarity and less chaos.

Today, Aaron teaches leaders and sales organizations how to trade burnout for presence, and how to build businesses that don't require sacrificing their nervous systems. His clients describe him as equal parts Zen monk, Jewish dad, and high-performance coach—someone who can quote Alan Watts, call out your self-sabotage, and still get your deal closed by Friday.

Through his programs—including From Hustle to Flow: Sell More by Stressing Less and the Mindful CEO Mastermind—Aaron provides real-world tools grounded in neuroscience, emotional intelligence, and contemplative practice. His work has helped agents 2–3x their production, dramatically reduce stress, and reconnect with the purpose that got them into business in the first place.

When he's not teaching, Aaron is writing, running mindfulness cohorts, leading gratitude trainings, and helping teams experience the kind of grounded presence that makes better decisions, better leaders, and—yes—better lives. His philosophy is simple: the world may be a mess, but your mind doesn't have to be.

Aaron lives on Vashon Island with his wife Kael, loves good bagels, and is committed to helping people experience genuine agency, one breath at a time.

You can connect with Aaron here:

Website: https://www.aaronhendon.com Facebook: https://www.facebook.com/ahendon Instagram: https://www.instagram.com/aaronhendon_themindfulceo/ LinkedIn: https://www.linkedin.com/in/aaronhendon/

In this episode of Chasing the Insights, I talk to Rich Ashton.

Rich talks to us about creating a unique small business culture.

Rich Ashton is a lifelong entrepreneur with more than 45 years of experience building and leading successful small businesses. Throughout his career, Rich discovered that the greatest challenge wasn't finding great employees, it was developing great leaders from within.

To solve that challenge, he created an in-house leadership development program designed primarily for blue-collar employees, helping them grow into confident, capable leaders. The results were so successful that many of those employees now run the companies themselves.

Drawing on decades of real-world experience, Rich captured the leadership principles and lessons from that program in his book, Growing Your Own, a practical guide to developing leaders from within an organization. Today, he shares his insights on leadership, culture, succession planning, and how businesses can create lasting success by investing in their people.

You can connect with Rich here:

Website: https://growingyourown.net

In this episode of Chasing the Insights, I talk to Kee Jefferys.

Kee talks to us about the growth and business models behind messaging applications, focusing on privacy and security.

Kee Jefferys is a Co-founder of Session, a privacy-focused, open-source messaging app designed for secure, metadata-free communication—no phone numbers, no central servers, no surveillance.

Since 2018, Kee has been a major contributor to the development of the decentralised technologies at the core of Session and Session Token, co-authoring the whitepapers for both.

His work spans encrypted communication, blockchain infrastructure, and decentralised networking, with a focus on building systems that empower users to reclaim their digital privacy.

You can connect with Kee here:

Website: https://getsession.org/

In this episode of Chasing the Insights, I talk to Debbie Ausburn and Tom Rawlings.

Debbie and Tom talks to us about building a just culture.

Debbie Ausburn and Tom Rawlings have advised youth organizations for several decades.

Tom has been head of Georgia's child protection agency, a juvenile court judge, ombudsman, and country director for an international justice agency.

Debbie has served as a prosecutor of crimes against children, foster parent, and attorney defending and advising youth-serving organizations.

Together, they advise organizations about best practices to build a strong organization with a culture of child protection.

You can connect with Debbie and Tom here:

Website: https://protectingotherpeopleschildren.com/for-media-and-professionals/

In this episode of Chasing the Insights, I talk to Punit Bhatia.

Punit talks to us about AI and Privacy.

Punit Bhatia is an award-winning privacy, AI and sourcing strategist who has worked with CXOs and DPOs in over 30 countries to identify and manage risks, create and implement data, sourcing and privacy strategies in a digital, AI-driven world with cloud-based data.

Punit helps you establish trust in your governance and practices by defining and implementing strategies and policies in compliance with standards and laws. Punit helps you and your company in being accountable, responsible and ethical. Punit is an excellent speaker and trainer for your staff, management, and board. Thanks to his practical and straightforward approach, he makes even abstract and complex topics fun and humorous. Punit is open to advising or coaching you or your company on a selective basis.

Punit Bhatia is the author of four books, including "Be Ready for GDPR" and "AI & Privacy". Punit is a global speaker who has spoken at over 75 international events and is the host and creator of the FIT4PRIVACY Podcast, which has been ranked among the top GDPR podcasts in 2020, 2021, 2022, and 2023. In 2024, the FIT4Privacy Podcast is ranked #1 in the People's Choice Awards for privacy podcasts.

Punit is known to use simple business language that is free from legal or technical jargon. Punit is a certified Fellow in Information Privacy (FIP), CIPM, COP, CDPO, ISO 27701 lead implementer, CIPP-E and DeMartini Values Facilitator. Punit is the founder and CEO of FIT4PRIVACY and Grow Skills Store, both trade names of Ek Advisory company that he has founded in Belgium.

Punit is a board member of the ISACA Belgium chapter, Global AI Association, and DPO Circle. Previously, he served as a board member at World Game Changers. Punit is also a member of the Forbes Business Council, IAPP and ISACA's Emerging Technology Advisory council.

As an individual Punit is a philosopher who enjoys guiding people on how human values, behaviors and actions can lead to joy in life. As a DeMartini Values Facilitators, he can help you identify and algin with your intrinsic values.

You can connect with Punit here:

Website: https://www.growskills.store