Chasing The Insights

In this episode of Chasing the Insights, I talk to Deb Monfette.

Deb talks to us about Rewriting Your Business Like a Blockbuster Screenplay.

Simone Sauter is a PR and AIO strategist, visibility expert, and former journalist with more than 20 years of experience in the media industry. She specializes in helping founders, CEOs, and established entrepreneurs build authority recognized by the press, Google, and, increasingly, AI systems that influence public trust.

Her work sits at the intersection of PR, search authority, and artificial intelligence optimization. Through her Visibility Triangle™ and Publicity Rockstar™ Method, Simone teaches leaders how to engineer digital credibility through strategic media features, high-quality podcast interviews, and Google-verified identity assets. Her approach gives entrepreneurs a visibility ecosystem that compounds over time and positions them as the go-to experts in their field.

Simone's career began in journalism before transitioning into communications and PR roles for global brands including Match.com, Siemens, Daimler, and Tupperware. In her entrepreneurial journey, she attracted features in Cosmopolitan, InStyle, Closer, and more than forty international media outlets, signed a major book deal, and grew her online platform to over 100,000 monthly readers, all without relying on social media.

Today, she continues to write for Business Insider and Parents.com and has been interviewed on more than ninety podcasts worldwide.

You can connect with Deb here:

Website: https://imattermarketing.com/pmr

In this episode of Chasing the Insights, I talk to Shelley McIntyre.

Shelley talks to us about How to navigate the foggy time after leaving the corporate world and entering entrepreneurship.

Shelley McIntyre helps GenXers stop slogging through corporate life, reclaim their identity, and build something real.

She came to coaching after a long career in tech and consulting.

Now she works one-on-one with creative and courageous GenXers, and hosts the podcast Burn the Map.

You can connect with Shelley here:

Website: https://burnthemapcoaching.com/ Podcast: https://burnthemapcoaching.com/podcast/ Instagram: https://www.instagram.com/burnthemapcoaching/ LinkedIn: https://www.linkedin.com/in/shelley-mcintyre/ YouTube: https://www.youtube.com/@BurntheMapCoaching

In this episode of Chasing the Insights, I talk to Katie Nelson.

Katie talks to us about Speak Your Way To Sales.

Katie Nelson, Founder and CEO of Sales UpRising, is a three-time business owner who is committed to bringing the fun back into sales.

She is on a mission to change the current statistic that 90% of businesses do not reach their sales goals. Katie is a speaker, consultant, and business coach with 30 years of sales experience and over $150 million sold in products and services.

Simply put, she knows how to bring her clients into the Big Leagues! Katie has worked with hundreds of entrepreneurs to transform their companies from ideas into thriving, profit-making businesses.

She has created workshops, Mastermind courses, one-on-one training days, and business retreats to empower business owners with her strategies that helped her develop multi-million-dollar firms.

Katie believes every business action is a sales conversation, and she asserts sales are the spark to feed the fire of business growth.

You can connect with Katie here:

Website: https://salesuprising.com/ Facebook: https://www.facebook.com/salesuprising Instagram: https://www.instagram.com/salesuprising LinkedIN: https://www.linkedin.com/company/salesuprising/ Katie's LinkedIn: https://www.linkedin.com/in/thesalescatalyst/

In this episode of Chasing the Insights, I talk to Patrick van der Burght.

Patrick talks to us about the science of human decision-making and the science of ethical persuasion.

Patrick van der Burght is a business partner of Dr Robert Cialdini, who wrote the book 'INFLUENCE – The Psychology of Persuasion', which is considered by many top CEOs to be the best business book of all time.

Patrick, is a Founding Member of the Cialdini Institute, one of the few active Cialdini Institute Licensed Trainers around the world, and a Certified Online Influence Specialist.

He has been teaching ethical persuasion to professionals and teams since 2000, which helps them accelerate towards goals, and build strong relationships, whether it be in sales, advertising, leadership or team management.

Patrick is based in Australia but travels extensively and does much of his teaching online with professionals everywhere. He co-authored the book 'How to Hear YES More Often' in 2024, and has his own podcast show 'Ethical Persuasion Unlocked'.

You can connect with Patrick here:

Website: https://ethicalpersuasion.com.au/ Podcast 'Ethical Persuasion Unlocked': https://ethicalpersuasion.com.au/podcast/

Linkedin: https://www.linkedin.com/in/patrick-van-der-burght/ Youtube: https://www.youtube.com/@ethicalpersuasion Facebook: https://www.facebook.com/ethicalpersuasion/ Instagram: https://www.instagram.com/ethical_persuasion/ Twitter: https://x.com/yesmoreoften TikTok: https://www.tiktok.com/@ethicalpersuasion Book: https://yesmoreoften.com/

In this episode of Chasing the Insights, I talk to Eddie Speed.

Eddie talks to us about note investing.

Eddie Speed has over 40 years of experience in real estate note investing and has revolutionized the note-buying industry through innovation and education.

As the nation's top note buyer, Eddie has purchased over 50,000 notes and is a leading authority on wealth-building through discounted mortgage notes.

As the founder of NoteSchool, he offers disciplined note-investing education that has led to success for thousands of students.

You can connect with Eddie here:

Website: https://noteschool.com

In this episode of Chasing the Insights, I talk to Sandy Gerber.

Sandy talks to us about Self Communication.

Sandy Gerber is a Speaker, Certified Communication & Emotional Intelligence Trainer, and Best-Selling Author of Emotional Magnetism.

Named the 2025 Women of Influence Creative Innovator, Sandy delivers high-energy, humour-filled keynotes and experiential training that help leaders and teams communicate with confidence, clarity, and impact.

She's known for her authentic, down-to-earth style and powerful storytelling that makes every audience feel seen, inspired, and ready to take action. Her proven tools - like Emotional Magnetism™, The EQ Switch™, and Connected Conversations™ - are easy to apply and are used by organizations across North America to boost engagement, trust, and collaboration.

A TEDx speaker and Magnetoc Communication podcast host, Sandy's 24x award-winning book is taught in academic programs and has transformed how people connect in both work and life.

You can connect with Sandy here:

Website: https://sandygerber.com/ LinkedIn: https://www.linkedin.com/in/sgerber Instagram: https://www.instagram.com/sandy_gerber_official/ YouTube: https://www.youtube.com/@ConnectedConversationsSG

In this episode of Chasing the Insights, I talk to Kelly Leardon.

Kelly talks to us about How to reverse-engineer launches.

If you've got a brilliant brain but 47 tabs open — Kelly Leardon is your girl. She's a certified Director of Operations, business strategist, and founder of Walk Like Warriors, where she helps entrepreneurs build scalable, structured businesses that don't require nights and weekends.

Known for her no-fluff systems and sharp strategy, Kelly has built a multi–six-figure brand through five multi–five-figure launches back-to-back with an audience of fewer than 1,600 — proving that impact matters more than influence.

After two decades helping business owners scale, she teaches ambitious business owners how to think and work like CEOs, not hobbyists. And definitely not from a place of chaos or burnout.

Her frameworks — including her signature Time Mastery system — help entrepreneurs streamline marketing, sales, and operations so they can scale faster and live freer.

Kelly blends faith, strategy, and tough love to help business owners finally feel "done" at the end of the day - focused, profitable, and in control of their time.

You can connect with Kelly here:

Website: https://WalkLikeWarriors.com Instagram: https://www.instagram.com/walk_like_warriors Freebie: https://walklikewarriors.com/free/

In this episode of Chasing the Insights, I talk to Mike Chaput.

Mike talks to us about The Spirit of Play: Unlocking Human Motivation Through Leadership.

Mike Chaput didn't wait around for permission to lead—he bought his first company at 24 with borrowed money and zero experience. What followed was a crash course in leadership, finance, and failure that ended in bankruptcy and began a lifelong obsession with learning how businesses really work.

He took those lessons and built a new company from the ground up, scaling it to $35 million in revenue with best-in-class margins and a team of 140. Along the way, Mike discovered what truly drives business success: not control, not hustle, but clarity of vision and a values-driven culture that people want to be part of.

Mike holds degrees from both Columbia Business School and UC Berkeley's Haas School of Business, and has continued learning long after the diplomas auditing courses and studying with the intensity of someone who never assumes they know enough. His approach blends top-tier business theory with hard-won experience in the trenches.

Today, he's the CEO of Endsight, a member of the CEO Advisory Council for a multi-billion-dollar software company, and a board member for two private equity roll-ups. He brings a grounded, operator's perspective to topics like M&A, leadership, team motivation, and sustainable growth.

Mike believes that when leaders trade structural authority for shared purpose, companies grow faster, teams perform better, and the whole thing becomes more human—and more scalable.

You can connect with Mike here:

Website: https://www.mikechaput.net Endsight: https://www.endsight.net LinkedIn: https://www.linkedin.com/in/michaelchaput/ TikTok: https://www.tiktok.com/@thechaputperspect X: https://x.com/ChapPerspective YouTube: https://www.youtube.com/@thechaputperspective Instagram: https://www.instagram.com/thechaputperspective/

In this episode of Chasing the Insights, I talk to Cameron Bishop.

Cameron talks to us about working in your business versus working on your business.

Cameron Bishop brings more than 40 years of executive-level business experience to his role as one of Raincatcher's Managing Directors. He has overseen a broad array of business scenarios involving start-ups, product line extensions, organic growth, international business, mergers & acquisitions (M&A), deal integrations, business reorganizations, and digital transformations.

In his early career, Cam began as a copywriter for a $7 million company. Through his determination and dedication to the bigger picture, he rose through the ranks to become its CEO, and he helped grow that company to $400 million in revenue and $100 million in EBITDA profits, expanding it to more than 2,000 employees located in 23 U.S. cities and across several countries.

From there, he launched Ascend Media, a startup backed by J.P. Morgan Chase Bank's $6 billion private equity fund that began on his kitchen table. In just three years, Cam built a management team that developed strategy and installed the systems and processes needed to create a successful infrastructure for a $120MM company with 500 employees based in 7 cities.

Cam found himself moving onto another company next, where he served as a partner in a consulting firm specializing in exit and transition planning. He led a business turnaround and digital transformation under contract for the board of directors of SkillPath Seminars, a $60 million 501c3 company.

SkillPath is one of the nation's largest and most successful management and leadership development training companies.

His role as CEO with this company was to introduce a new strategy, brand the company, recruit new talent, reduce costs, improve business processes, introduce technology from data science to web functionality and create a compelling social media presence through aggressive thought leadership programs.

Cam's real passion remains in M&A. Over the years he has executed 50 buys-side and 20+ sell-side deals with enterprise value over $500 million. Throughout his experience, he came to understand that many business owners are improperly represented by brokers, which resulted in them leaving their businesses with less value than they should have.

Cam has a true passion for helping business owners achieve their financial goals

You can connect with Cameron here:

Website: https://www.raincatcher.com LinkedIn: https://www.linkedin.com/in/cameron-bishop-19b6804/

In this episode of Chasing the Insights, I talk to Sean P Shannon.

Sean talks to us about reverse engineering your ICP.

Sean Shannon is a seasoned sales leader with 30+ years of experience in B2B marketing, sales leadership, and brand building.

As a former SVP of Sales and Market President at iHeart, Audacy, and Cumulus Media, he's led high-impact teams, trained C-suite leaders, and built iconic brands like Q99.7 and 99X.

Sean combines strategic clarity with hands-on execution, creating sales systems that drive consistent growth and accountability. Clients value his ability to quickly diagnose what's holding revenue back and design the structure, process, and leadership needed to scale.

You can connect with Sean here:

Website: https://www.strategicgrowthdesign.com LinkedIn: https://www.linkedin.com/in/sean-p-shannon/