Chasing The Insights

In this episode of Chasing the Insights, I talk to Heather O'Shea.

Heather talks to us about why consumers are more unpredictable than ever — and what businesses must do to win them back.

Heather O'Shea is a passionate insights leader with over 18 years of experience in market research. She has held positions at media agencies, publishers, tech platforms and research companies.

She serves as a mentor for Women in Research (WIRe) and has served on the board of the Advertising Research Foundation's Women in Analytics program. She is currently the Chief Research Officer of Alter Agents, where she oversees the research functions within the company. She received her M.B.A. in marketing from Baruch College at the City University of New York.

You can connect with Heather here:

Website: https://alteragents.com/ LinkedIn: https://www.linkedin.com/in/heatheroshea/

In this episode of Chasing the Insights, I talk to Saul Marquez.

Saul talks to us about the State of Account-Based Marketing.

Saul Marquez is a prominent figure in healthcare and marketing, serving as the founder and CEO of Outcomes Rocket, a global marketing agency that helps healthcare organizations grow their impact and accelerate growth. With over twenty years of experience in sales and marketing within the healthcare sector, Saul's journey began in sales and leadership roles at major players like Stryker, NuVasive, and Medtronic.

Recognizing significant gaps that companies were faced with in strategy, marketing, and commercialization during his career, Saul established Outcomes Rocket to address these challenges head-on. The agency focuses on helping healthcare brands and businesses scale and thrive in the digital age.

Additionally, Saul hosts the Outcomes Rocket Podcast, a daily show featuring over 2,000 interviews and boasting a 4.9-star rating. The podcast attracts a diverse range of guests, from health tech entrepreneurs to hospital CEOs, offering valuable insights into the ever-evolving landscape of healthcare.

You can connect with Saul here:

Website: https://www.outcomesrocket.com Report: https://www.outcomesrocket.com/blogs/state-of-account-based-marketing-2025-insights-roi-and-the-rise-of-ai

In this episode of Chasing the Insights, I talk to Jonathan Maharaj.

Jonathan talks to us about why you should help people first, and the money follows.

Jonathan Maharaj is a CFO and global financial thought leader who helps leaders make better decisions with clarity. Over the past 20 years, he's worked across auditing, consulting, and strategic finance with founders, executives, listed companies, and global brands.

He founded Aurora Financials to offer something different: a high-trust, remote-first advisory that supports clients from early-stage ventures to established enterprises. Jonathan blends deep financial insight with practical strategy, helping leadership teams navigate volatility, turnarounds, and growth pivots with confidence.

At the heart of his work is a simple philosophy: help people first, and the money follows.

You can connect with Jonathan here:

Book a call: https://calendly.com/jonathanmaharaj/60min Website: https://www.jonathanmaharaj.com Aurora Financials: https://www.aurorafinancials.com

In this episode of Chasing the Insights, I talk to Cedric Bertelli.

Cedric talks to us about How the Brain Resolves Emotions Naturally.

Cedric Bertelli is the founder and director of the Emotional Health Institute and the co-developer of Emotional Resolution® (EmRes®) — a neuroscience-based methodology that helps people resolve debilitating emotional patterns by updating the brain's interoceptive predictions.

Through his work, Cedric bridges cutting-edge science and lived human experience. EmRes® draws on research in neuroscience, interoception, and predictive processing to show how the body can naturally integrate emotional triggers without analysis or coping strategies. Over the past 15 years, Cedric has trained thousands of practitioners, educators, HR professionals and mental-health professionals around the world, and has helped countless clients achieve lasting freedom from anxiety, anger, shame, and fear.

Before dedicating himself fully to emotional health, Cedric built a successful career in the hospitality industry, serving as a chef and Food and Beverage Director for The Ritz-Carlton Hotel Company. His early professional life, centered on service and human connection, shaped his understanding of emotional intelligence and resilience — insights that later became foundational to his work with EmRes®.

Today, Cedric collaborates with neuroscientists, clinicians, and educators — including researchers at UCLA's George Slavich Lab — to study how emotional resolution impacts stress, anxiety, and well-being. His approach integrates philosophy, biology, and humanistic psychology, drawing inspiration from thinkers such as Spinoza, Bergson, and Merleau-Ponty to illuminate how emotions arise and can be resolved through embodied awareness.

Whether speaking to therapists, executives, or parents, Cedric's message is simple and profound: emotional safety isn't something we find in our environment — it's something we restore within ourselves.

You can connect with Cedric here:

Website: https://www.emotionalhealthinstitute.org Website #2: https://www.cedricbertelli.com LinkedIn: https://www.linkedin.com/in/cedric-bertelli-68286224 Facebook: https://www.facebook.com/theemotionalresolutioneffect YouTube: https://www.youtube.com/@emotionalresolution4843 Instagram: https://www.instagram.com/emotionalresolution

In this episode of Chasing the Insights, I talk to Charlie Sells.

Charlie talks to us about What Leaders Get Wrong About Clarity.

Charlie Sells is the founder of Clarity Over Everything. He's a brand positioning and messaging strategist who helps leaders, teams, and businesses get clear, go faster, and do more of what they love.

With over 15 years of experience across agencies, in-house teams, and national brands, he's learned that clarity isn't optional — it's the multiplier.

He lives in Nashville with his wife, two young man cubs, and a growing stack of vintage vinyl records.

You can connect with Charlie here:

Website: https://chadtjenkins.com SeedSpark: https://seedspark.com Linkedin: https://www.linkedin.com/in/chadtjenkins/

In this episode of Chasing the Insights, I talk to Nick Avaria.

Nick talks to us about The Missing Middle.

Nick Avaria has spent over a decade as an agency owner, and scaled multiple agencies past multiple 7 and 8-figures per year.

He has bought and sold 7 agencies and is no stranger to merging leadership teams and company cultures.

His philosophy is simple: Make more profit, re-invest that into training for your staff, they perform better so you pay them more (above market preferably), hire new top performers to inject new energy into your team, and repeat.

Nick started consulting with other agency owners when he saw how burnt out his peers were while trying to scale and working 60+ hours per week. He wants them to see their hard work pay off so they can grow fantastic work places where employees and clients can thrive, all while spending less time behind their desk.

He has been in (and still is in) the trenches, he still owns agencies, and now he's finally found a system that consistently scales agencies at high profits.

You can connect with Nick here:

Website: https://www.agencyacquisitions.io/ LinkedIn: https://www.linkedin.com/in/nickavaria/ Instagram: https://www.instagram.com/nick_avaria/ YouTube: https://www.youtube.com/channel/UCKhqghJDjwW9SE7LpoEvX2A

In this episode of Chasing the Insights, I talk to Karen Yankovich.

Karen talks to us about The importance of being REAL and authentic in a profitable personal brand.

Karen Yankovich is the CEO of Uplevel Media and host of the top 2% Good Girls Get Rich podcast.

She helps accomplished professionals turn credibility into cashflow and visibility into impact using modern LinkedIn and PR strategies.

With a blend of smart positioning and soulful confidence, Karen guides her clients to land premium opportunities, media features, and partnerships that elevate both income and influence.

A former corporate leader turned thought leadership strategist, she's known for helping experts be seen, valued, and paid like the powerhouses they are.

Off the mic, you'll find her recharging by the ocean in New Jersey—coffee in hand, grandkids in tow, always dreaming up new ways to make success feel effortless.

You can connect with Karen here:

Website: https://KarenYankovich.com LinkedIn: https://www.linkedin.com/in/karenyankovich/ Twitter (X): https://twitter.com/karenyankovich Instagram: https://www.instagram.com/karenyankovich/ Facebook: https://www.facebook.com/karenyankovich LinkedIn For PR: http://LinkedInforPR.com

In this episode of Chasing the Insights, I talk to Rob Genovesi.

Rob talks to us about how every solopreneur can build a strong brand on a small budget.

Rob Genovesi is a brand strategist who helps solopreneurs and mid-sized businesses build brands that pull in better clients and higher profits.

He spent 25 years in advertising, marketing, and publishing, managing creative teams and wearing the corporate mask. Then he launched his own design company and made the same mistakes most people make—blending in, playing small, and doing what everyone else was doing.

That changed when he committed to real brand strategy and what he calls the "branding mindset". He 4X'd his revenue without a big budget or a big team.

Now he helps clients do the same: get clear on who they are, who they serve, and what makes them different so they can charge more, attract better-fit clients, and increase profitability.

His book, "Don't Fear The Brand: The Art of Building a Strong Brand That Attracts," details the inside story and exact strategy.

You can connect with Rob here:

Website: https://buildstrongbrands.com Free Book: https://buildstrongbrands.com/freebook LinkedIn: https://www.linkedin.com/in/robertgenovesi/

In this episode of Chasing the Insights, I talk to Rob Braiman.

Rob talks to us about balancing business ownership with portrait of life.

Rob Braiman worked as a subordinate partner to a small business owner who recognized Rob's passion and potential.

Rob went on to work with another entrepreneur with whom he built three companies from the ground up. This entrepreneurial experience served him as he became a Business Analyst working with a number of small to midsize businesses.

It was this experience that fueled Rob to found Cogent Analytics, a small business in its own right, created with the purpose of helping other small businesses succeed.

Rob has worked personally with over 2,000 midsize and small businesses across the country, helping each small business owner implement a tailored strategic plan for business growth and economic development.

Cogent Analytics was founded as an accredited small business consultant firm by Rob Braiman, his wife, Robin Braiman, Anne Creed, Margie Howell, and two others in 2014.

Now, we have over 220 dedicated employees, and it is continuing to grow. Currently, we serve businesses in 33 states, with plans to expand nationwide by 2026. Ranked seven times since 2017 on the Inc 500 list of fastest-growing companies, our growth informs the growth we guarantee our clients.

You can connect with Rob here:

LinkedIn: https://www.linkedin.com/in/rob-braiman-85446111/

In this episode of Chasing the Insights, I talk to Ryan Estes.

Ryan talks to us about Turning Start-Up Ideas into Something Real.

Ryan Estes is an entrepreneur, investor, creator, and the co-founder of both WILDCAST and the eight-figure, bootstrapped agency Kitcaster, which was acquired by Moburst in April 2025. Known for validating and scaling innovative products and businesses, Ryan has built a reputation around combining sharp entrepreneurial thinking with a genuine commitment to kindness and human connection in business.

As the founder of AI for Founders, Ryan hosts a podcast, newsletter, and workshop series focused on helping entrepreneurs navigate the rapidly evolving world of artificial intelligence and startup growth. He is passionate about topics including focus, awareness, startup culture, and building profitable podcasts and media brands.

Under Ryan's leadership, his teams have earned recognition from organizations including Inc. Magazine's Best Places to Work, Colorado Companies to Watch, ColoradoBiz Magazine's Top 200 Private Owned Companies, and the Denver Business Journal's Best Places to Work. Their creative work has also been recognized with Top UI/UX honors on Behance.

Outside of business, Ryan is an avid sportsman who trains in Brazilian Jiu-Jitsu, where he holds a purple belt, and capoeira, where he holds a yellow cord. He is also deeply committed to community impact, volunteering as a finance mentor and contributing alongside his team to local non-profits including Project Angel Heart, Project Worthmore, and SAME Cafe, among others.

Before entering the startup world, Ryan was also a recording artist who recorded, published, and distributed three albums, earned a top 20 spot on college radio, and was featured on a SoBe mixtape alongside Sublime.

You can connect with Ryan here:

Website: https://aiforfounders.co/