You can practically hear the shrieks from corner offices around the world: “What is our ChatGPT play? How do we make money off this?”

Whether it’s based on hallucinatory beliefs or not, an AI gold rush has started to mine the anticipated business opportunities from generative AI models like ChatGPT.

But while companies and executives see a clear chance to cash in, the likely impact of the technology on workers and the economy on the whole is far less obvious.

This story was written by editor at large David Rotman and narrated by Noa.