If you are anywhere in the marketing, content creation, or influencer world, then you most likely have heard the term “UGC” in the past few months. UGC, or user generated content has actually been around for quite some time, but it seems that as of late brands are finally catching on to the usefulness of this strategy and finding how beneficial and helpful relatable content can be for their business.

This brings us to this week’s guest, Abigail Peugh. Abigail is a UGC content creator and coach who specializes in teaching creatives how to monetize their unique passions and skill-set! She’s worked alongside other creative business owners for years as a right-hand woman, and in 2021 finally went all in as her OWN boss. A massive slay.

In this episode Katie and Alexis talked to Abigail all about UGC; what the difference between being a “traditional” influencer is from being a UGC creator, how to pitch to brands, and how to market yourself. If you are anywhere in the marketing world (whether you are getting into influencing, starting a UGC business, or own your own business that may need some help with video content), this episode is a must listen!

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Happy New Year! Cheers to 2023 and new opportunities to slay in your business, content, career, marketing, and just overall. In this week’s episode Katie and Alexis sat down to discuss their goals for the new year and what they hope to accomplish. They covered both personal and business goals, with the largest theme being consistency. Listen along and set your goals with the CYA goals to set this year off on the right foot!

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Happy end of the year! We are coming to the end of 2022 and that means the last episode of CYA until 2023. In this episode Katie and Alexis sit down to discuss the past year: the highs and the lows. The girls have an open conversation about how they remind themselves of their accomplishments and set realistic goals for the new year. We hope you take the next five weeks to catch up on missed episodes, work in the back end of your business, set systems in place, but most importantly: spend time with your friends and family. Happy Holidays and Happy New Year! Here’s to 2023!

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Video-based content is the way of the future. There is no way around it, especially in the marketing world. But for a small business owner, freelancer, or influencer just starting out, exposing yourself to video can be really intimidating.

This is exactly why Katie and Alexis brought in video content expert, Natasha from Shine With Natasha. Natasha is a social media manager turned Instagram educator, speaker, podcaster, mentor, and coach. She focuses on helping businesses and creators grow with video content in order to help them feel more confident and confident in their work.

In this episode topics such as the importance of video in marketing, balancing video and static posts, and sustainability during slow or low energy periods were covered. If you have been anxious to get started with video or are looking for some inspiration, this is the episode for you!

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You know that feeling…the one right before a job interview? The sweaty palms, stomach butterflies and slight fear of rejection. Ohhhhh yes, we know it all too well and our guest today Jenna Mulherin, founder of Own The Interview saw an opportunity to support ambitious professionals with all things interview readiness. She's been in the Retail and Wellness industry for the last 14 years and her passion for leadership, growth and supporting others in achieving their career goals has led her to champion what she does today.

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It’s Sunday afternoon. You're sitting quietly on the couch and starting to imagine all the stress you will be under during the work-week and start internally listing all the things that need to get done. Does this feeling sound familiar? It does to us!

On this week’s episode of Check Your Aesthetic, Katie and Alexis sat down to talk everything “sunday scaries” (ie. what they are, how they can present themselves, and best practices to deal with and avoid them). If you have been struggling as an entrepreneur, working a remote job, or just have a stressful schedule, then this is the episode for you!

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On this week’s episode of Check Your Aesthetic, Katie and Alexis sat down with brand collaboration coach, Kahlea Nicole. Kahlea is a content creator and entrepreneur based in Tampa, Florida with over 7 years of experience in influencer marketing. Known for her fun and relatable personality, she loves helping other multi-passionate creators monetize their talents and skill sets through brand partnerships. The girls discussed contracts, whether or not to accept gifted collaborations, and more. If you are in the influencer industry and are hoping to get your toes wet with monetizing your content, then this is the episode for you!

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Is your website set up in the best way to drive sales and lower bounce rates? In this week’s episode Katie and Alexis sat down with Isabel Feuerstein, a web designer and the founder of Opal Templates. Isabel sells templates for online service providers focusing on balancing strategic and cute websites that help entrepreneurs get booked out while taking the stress off their business. They discussed the functionality and navigation of websites and how this can either lead to or deter sales. If you have been struggling with the website development for your business (whether service based or otherwise), then this is the episode for you!

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Have you been struggling with feeling behind, overwhelmed, and staying on track within your business? In this episode Katie and Alexis had Jennifer Skinner on to talk everything systems, organization, and project management. Jennifer is a business manager, project planner, and organizational queen. She has worked with a variety of service providers (ie. coaches, influencers, copywriters, designers, photographers, etc) in order to relieve some of the pressure they experience while running their businesses. The girls talked about automating tasks, planning large projects, and the benefits of brain dumping. If you have been struggling to get your *ish* together within your business, then this is the episode for you! Also make sure to check out Jennifer because she will help you to get you biz to where you want it to be!

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This has been one of the most highly requested episodes since the podcast was started! In this episode Katie and Alexis sat down with Sam Vander Wielen, an attorney-turned-entrepreneur who helps coaches legally protect their business. She helps entrepreneurs to get paid, protect their content, register their business, and grow a legally legit business online. Alexis and Katie were very excited to bring Sam on the podcast in order to help ease all of your legal worries surrounding your business. They talked about LLCs, DBAs, contracts, agreements, professionality, and more. If you have been anxious about and overwhelmed about setting up the legal side of your business in the right way, then this is definitely the episode for you! Also make sure to check out Sam down below because she will be able to get you on the right track.

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