In this episode Alexis and Katie had social media strategist Brittany Jack on to discuss many topics such as omnipresent content marketing, niching down content, and getting out of content loops. Brittany had a lot of great advice for small business owners, budding influencers, and anyone who is trying to build their social media strategy. If that sounds like you, this is the episode to play right this second!

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In this episode Katie and Alexis sat down with AK from Drip Jewelry. AK is a small business owner based out of Baton Rouge who sells inclusive and hypoallergenic jewelry. Along with many others, AK started her business during the pandemic. Despite fears and years of holding herself back, she decided to make the move. If you have been scared to follow your passion, this is the episode for you!

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In this week’s episode of Check Your Aesthetic, the girls were together in person again to talk about the analytical and strategic side to creativity. With Katie’s career in social media management, and Alexis’s education in strategic creative direction and brand management, they understand the importance of being able to “read the numbers” behind creative projects. If you are a creative in any sense of the word, this episode will help you to better understand how you can back your projects with science.

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In this episode Katie sat down with legendary content creator, Kelsey Darragh. Kelsey got her start working at BuzzFeed during the peak of YouTube and has been able to sustain her career online since going solo. They talked about Kelsey’s journey, how she has been able to sustain her career in content creation, and the benefits of working with a company versus working for yourself.

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In this episode Katie and Alexis sat down IN PERSON to discuss having confidence in yourself, your career, and your business. Katie talked about conversations she has had with her friends and family and how it is important to exude confidence in order to allow others to have confidence in you and your business. Alexis discussed an exercise she did for school that will allow you to truly understand what you need to accomplish in order to achieve a certain goal, and to know who will be able to help you get to that goal. If you have been feeling uneasy when talking about your creative venture or creative career, this episode is for you!

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In today’s episode Alexis sat down with Elaine from Design.Laine to talk about her experience with the product design industry. Elaine is a product/UI/UX designer who gave valuable insights on the design industry, how to add value to a consumer’s product, and how to make your portfolio stand out amongst the crowd. If you have been thinking about getting into product design, or have been wondering how to specialize your products to your target audience, this episode is for you!

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In this episode Katie and Alexis sat down with Kristine from Flourish Planner to discuss her planner business, her presence online, and how she balances work and rest. Kristine talked about the pressure to stay productive and how she makes sure to not overwork herself. If you have been struggling with balancing productivity and staying on task, this is the episode for you!

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In this episode Katie and Alexis sat down with Elyse Burns from Elyse Breanne Design. Elyse recently graduated from law school despite knowing that she would be pursuing her 6-figure earning business instead post-graduation. Elyse gave great advice on how to deal with negative feedback from career decisions while also making sure you are setting yourself up for success. If you have been afraid to follow your passion over a more “reliable” career path, then this is the episode for you!

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This week, Katie sat down with Karsen Murray- an ethical copywriter- to discuss the benefits of email marketing for businesses and personal brands. They discussed what constitutes an effective email, how to build your email list, how to maintain consistency with email marketing, and what to include in your marketing emails. If you have an audience that you want to engage further off of social platforms, this episode is for you!

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This week Katie and Alexis had Sophie Felts of Sophie Felts Floral Design on the podcast to discuss building and managing a creative team. Sophie discussed how she knew it was the right time to start hiring people to help her with her business and what the process of building that team has been like. They talked about how to make sure everyone is on the same page during the creative process and how to cultivate a positive work environment. If you have been thinking about growing your business and starting a team, this is the episode for you!

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