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Despite a surge in lot-clearing deals for Q4, Tesla failed to sell as many cars in 2024 as it did the year before, sending the company’s stock down about 5% in midday trading Thursday. Even as Q4 marked a three-month sales record for Elon Musk’s EV company, interest-free financing deals and free Supercharging failed to lift sales enough to show an annual increase over 2023. The decline is Tesla’s first YOY drop in annual sales since 2011, even as global EV sales rose 15% globally in the first 11 months of the year.
In all, Tesla said it delivered 1.79 million cars worldwide, down about 1% from 2023, as rivals including China’s BYD have been eating away at Tesla’s share of the market. BYD reported a 12% growth in sales over 2023, moving 1.76 million cars across the globe. Some investors are wondering if Musk’s deep involvement in Donald Trump’s transition to the presidency has taken his eye off the company’s bottom line. Not including the Cybertruck, Tesla hasn’t delivered a new model in several years, which some analysts blamed for a decline in the key California market. In Q3, California EV sales rose 2% as Tesla sales dropped 3.5%, following drops of 7.8% in Q1 and 17% in Q2.
“Unfortunately for Elon, a certain amount of his consumer base is not a fan of what’s given him a high profile over the past year,” Karl Brauer, an auto market analyst at iSeeCars.com, told the Los Angeles Times in October.
Musk has promised to release a new, cheaper EV in the first half of this year, but so far details have been scant. Investors are also fretting over fears that Trump will carry through on his threat to end the federal government’s $7,500 EV credit.
But sales don’t seem to be the key to Tesla’s share price, up 50% in the past year. Instead, investors are looking at Tesla’s promises of autonomous vehicles and robots. Tesla is “not making nearly enough money to justify the share price,” Leonard Kostovetsky, an associate professor at the Zicklin School of Business at Baruch College, told the New York Times. “People are justifying it based on things that will happen in the future.”
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Elon’s WorldSouth African–born Elon Musk has been in talks with Cyril Ramaphosa, the country’s president, who wants his one-time compatriot to invest in the homeland. Musk says he might invest in a Tesla battery factory if Ramaphosa can get the country’s parliament to loosen its requirement that businesses getting government contracts be part-owned by local Black businessmen, an attempt to correct the economic imbalances of decades of apartheid. The rule change would let Starlink’s high-speed internet operate legally in the country without Musk having to take on a local joint-venture partner, Bloomberg reports, citing people “familiar” with the communications between the two men.
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The Usual SuspectsNEW YORK (AP) — Two deadly incidents on New Year’s Day — an attack being investigated as an act of terrorism in New Orleans and an explosion of a Tesla Cybertruck in Las Vegas — both involved vehicles that were rented on Turo, a peer-to-peer car sharing company.
Early Wednesday, 42-year-old Army veteran Shamsud-Din Bahar Jabbar rammed a pickup truck into a crowd in New Orleans’ famed French Quarter — killing 14 people who were celebrating the New Year. And police fatally shot Jabbar in a following firefight. Just hours after, outside of President-elect Donald Trump’s hotel in Las Vegas, a Tesla Cybertruck packed with explosives also burst into flames. The person inside, identified as active-duty U.S. Army Green Beret Matthew Livelsberger, died. Officials later said he suffered a gunshot wound to the head before the explosion.
In a statement Wednesday, Turo said it was “devastated by these horrible incidents” and remained “dedicated to helping the authorities however we can.” While both incidents involved vehicles rented on this platform, the FBI has since said that is has found “no definitive link” between the New Orleans attack and the Las Vegas explosion.
Still, the incidents have put a spotlight on the car sharing platform. Here's what we know about Turo.
What is Turo?Turo is a peer-to-peer car sharing company. The online platform allows car owners to rent their own vehicles directly to other nearby drivers, or “guests.” “Hosts” set their prices, availability and delivery options for renters to choose from and book via Turo's website or app.
Billing itself as “the world’s largest car sharing marketplace" today, Turo says it currently operates through a network of hosts across the U.S., U.K., Canada, Australia and France.
The San Francisco-based company has been around for almost 15 years, with its first trip completed in May 2010. The platform was originally introduced as “RelayRides,” but rebranded to Turo in 2015.
How was Turo used for the cars involved in these New Year's Day events?Again, investigators have not found any definitive connections between Wednesday's attack in New Orleans attack and following explosion in Las Vegas. But both incidents involved vehicles rented on Turo.
Authorities have said that the Cybertruck involved in the Las Vegas explosion was rented through the Turo app in Colorado. Kevin McMahill, the elected sheriff of Clark County, which includes Las Vegas, said Wednesday that authorities knew who rented this truck, but were not releasing the name until investigators determine if it is the same person who died.
Turo has also confirmed that the pickup truck used in the New Orleans attack was rented using the platform, too.
“It is with a heavy heart that we confirm that (Wednesday's) horrific attack in New Orleans and ... Tesla Cybertruck explosion in Las Vegas both involved vehicles rented on Turo,” the company said in a statement. “Our thoughts and prayers are with the victims and their families.”
What else has the company said?Turo has said that it's partnering with law enforcement to share any information as investigations continue.
On Wednesday, the company also said it did not believe “that either renter had a criminal background that would have identified them as a security threat.” The Associated Press reached out for further comments Thursday.
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