You can be right on facts and still lose on trust. Communications strategist Hinda Mitchell joins Andy to talk about how poultry and livestock leaders can connect with people who do not live near a barn. They discuss the power of simple explanations and real images, how to respond when a crisis hits, and why answers land better when they come from people who do the work. Hinda lays out a proactive approach. Explain how food is raised before others define the story, invite questions, and treat tough conversations as opportunities rather than threats.

The episode is filled with examples producers can copy. Build a rhythm of sharing small, honest updates. Keep numbers in plain language and tie them to everyday concerns like affordability and safety. Train the whole team on who speaks and how to listen. Listeners leave with a step-by-step framework for earning credibility one conversation at a time.

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