Matthieu David interviews Guillaume Sergent, founder and CEO at Ailion Golf, a company that offers fashion solutions to golf enthusiasts in China. How did Guillaume get his company off the ground and what are Ailion’s marketing and brand strategies? Find out the answers to these questions and others in this new China Paradigm podcast.

0:10 Guest introduction

3:36 Ailion Golf - company history and size of business

11:03 What is Ailion's product development process?

14:32 Collaboration is key to success - how was the first prototype built?

20:52 It takes the right software to build the right product

24:31 First prototype - financial commitment and other requirements

26:56 Ailion's marketing strategy in China?

30:45 Brand building strategy - payoffs vs giveaways

35:24 Brand recognition - what brand ambassador did Ailion acquire?

39:19 How did Ailion partner with Ctrip?

41:01 Being present makes a difference

43:17 Is being a foreigner in China an advantage when it comes to doing business?

45:15 Ailion's online marketing strategy

50:49 What is Ailion's experience using Shopify?

54:12 How is Ailion using Facebook Pixel?

Learn more about Ailion Golf:

https://www.linkedin.com/in/guillaumesergent/

Listen & Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630

YouTube - https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber

Website: http://chinaparadigm.com/

Related interview: Building relationships with the Chinese government - https://www.youtube.com/watch?v=Zq4D5WsxY2Q

Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.

What is China Paradigms Podcast?

China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.

Matthieu David interviews Sophie Sun, a founder at TravelRight. If you're a traveler and flying to your destinations is your choice of transportation then you've definitely dealt with flight delays before. For people flying from China the answer to their flight delay related issues seems to be TravelRight, which is not an insurance company but it is a valuable resource to OTAs and travel insurance companies across China. Let's find out why in this China Paradigm podcast!

0:10 Guest introduction

2:38 What does TravelRight do?

4:53 What is TravelRight's business model?

5:59 Who are TravelRight's customers and is the company meeting their needs?

9:56 Why do OTAs like to work with TravelRight?

15:20 TravelRight - a short company history

18:44 The delayed customer market - how big is it?

21:19 How did Sophie Sun come up with the idea for TravelRight?

26:33 The value of an Alibaba education

31:10 The funding behind Travel Right

36:17 The Coronavirus outbreak - how does it affect TravelRight?

37:44 The Pandemic Paradigm - how to manage a business crisis

47:07 Shopie Sun's management style - a western education

54:10 Opinions on being a women entrepreneur in China

1:01:41 Outro

Learn more about TravelRight: https://www.linkedin.com/in/sophie-travelright/

Listen & Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630

YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber

Website: http://chinaparadigm.com/

The relevant episode:

China Paradigm #25: How to connect an overseas store to 900 million Chinese consumers - https://www.youtube.com/watch?v=z1AlRRH4dng

Matthieu David interviews Yuan Yingzi, Executive Director at Europe China Foundation and Strategic Innovation Lab Strategic Analyst at Ubisoft. China’s business ecosystem is attracting interesting resources which fuel Chinese innovation. European start-ups are starting to look to Chinese investors and VCs for partnerships and funding. How does the Europe China Foundation function to help build these business relationships and how do these relationships affect innovation? Find out the answers to these questions and more in this new China Paradigm podcast.

0:10 Guest introduction

00:49 What is Europe China Foundation and what do they focus on?

05:35 How is the strength of innovation different for China compared to Europe?

09:43 Makerspace - a deeper understanding of this Chinese notion

12:31 What other specificities are there for China regarding innovation?

13:42 What is Europe China Foundation's purpose?

16:20 How are China-based VCs different than foreign VCs?

18:00 From production to market - China's blooming ecosystem

21:42 What is the next frontier to be conquered by China's innovation?

25:39 How is China leveraging European connections to accelerate innovation?

29:16 What are the factors that have contributed to the failure of many tech companies in China?

31:10 Is it worth coming into the Chinese market if companies have to reconsider their whole marketing strategy?

35;16 On the topic of "Open Innovation"...

37:50 What book about China has inspired Yuan Yingzi the most?

39:02 What does Yuan Yingzi read to stay up to date on China?

40:55 What book does Yuan Yingzi recommend for reading on the topic of business in China?

42:45 Should Yung Yingzi have extra time what would she be doing on the side?

44:06 What unexpected success has Yung Yingzi witnessed in China?

47:39 What unexpected failure has Yung Yingzi witnessed in China?

49:07 Outro

Learn more about Europe China Foundation

https://www.linkedin.com/company/europe-china-foundation/

Listen & Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630

YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g

Website: http://chinaparadigm.com/

Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.

What is China Paradigms Podcast?

China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.

Matthieu David interviews Augustin Missoffe, a managing director of Greater China, Korea & ASEAN at HOPSCOTCH Groupe. How is event marketing progressing in China’s digital world? Is e-commerce marketing strictly digital now? And how different is running event-based marketing campaigns in China opposed to the West? Find out the answers to these questions and many more in this new China Paradigm podcast!

0:09 Guest introduction

2:53 HOPSCOTCH - current size and company history

7:20 How does HOPSCOTCH operate?

9:57 HOPSCOTCH - managing an extensive network

12:29 Event-native - case studies

20:13 The process of working with a KOL or a KOC – a milk-powder anecdote

25:03 Product awareness vs personal brand strength

26:56 Reaching out to KOLs - what is that process like?

29:15 What differences are there between working on China-based campaigns vs western campaigns?

35:44 Opinions on New-Retail – why it is a philosophy

42:06 Event-based marketing vs the digital media

44:55 Why are some companies not going the event marketing route?

48:16 Is E-commerce still using event-based marketing for products?

49:49 What books inspired Augustin Missoffe in his journey?

51:35 What does Augustin Missoffe read to stay up to date with China?

56:16 What unexpected success and unexpected failure has Augustin Missoffe witnessed in China?

1:00:00 Outro

Learn more about HOPSCOTCH Groupe:

https://www.linkedin.com/company/publ...

Listen & Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast...

YouTube - https://www.youtube.com/channel/UC2y6...

Website: http://chinaparadigm.com/

Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.

What is China Paradigms Podcast?

China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.

China Paradigms interviews Hammer Guan founder and CEO of Youbangxin an online platform and a powerful tool for freelancers to showcase their skills. What is the sharing economy and why is Youbangxin functioning in this type of economic sector? How important is transparency for Youbangxin and what makes this platform different from any other platforms on the market? We find out the answers to these questions and many others in this new China Paradigm podcast!

Skip to the highlights:

0:10 Guest introduction

1:14 What is Youbangxin?

2:25 Understanding Hammer Guan's business - company size and other information

4:16 How does it work? - Youbangxin's business model

5:25 The limitations of B2C business model in China

9:21 Life as an entrepreneur – a journey from employee to CEO

12:40 Youbangxin's marketing strategy – not just a platform but a powerful tool for freelancers

15:19 How does Youbangxin attract professionals to use the platform?

16:41 How can freelancers find Youbangxin?

19:00 What makes Youbangxin different than other platforms like it on the market?

22:03 Becoming fully transparent - Youbangxin's transparency policy

24:29 What is Youbangxin's validation process for professional freelancers?

28:50 Combating false reviews - Youbangxin's filter mechanism

33:06 The sharing economy - why is Youbangxin functioning in this sector?

35:22 Has the Chinese government helped Youbangxin to grow by funding the business?

39:20 The difficulties of maneuvering the sharing economy - Hammer Guan's tips

43:39 Feeling the growth - China's shared economy market's potential

48:53 What book does Hammer Guan recommend for reading to stay up to date with business in China?

50:05 Outro

Learn more about Youbangxin: www.youbangxin.com

Listen & Subscribe:

YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g

Website: http://chinaparadigm.com/

Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.

What is China Paradigms Podcast?

China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.

Matthieu David interviews David Ammerschlaeger, a psychotherapist and executive & corporate coach at Excellence for Professionals and PsiCare blog author. Practicing psychotherapy in China is truly a paradigm. The economical layout, the way healthcare is provided there and may other factors come into play when trying to develop a proper framework for psychoanalysis. How much of an issue of mental healthcare in China and how easy it is to have access to a professional therapist? Let’s find out in this new China Paradigm podcast!

Skip to the highlights:

0:10 Guest introduction and company history

5:15 EforP’s business model

7:43 EforP’s partners – who are they and what do they handle?

10:53 Practicing psychotherapy in China – what is required to be a psychologist compared to the West?

21:54 Are there any studies that can help a psychotherapist develop patterns of approach to therapy in China?

26:06 The China Paradigm of Psychotherapy - how different is practicing psychotherapy in China?

30:32 Can the same framework of psychotherapy be applied in China?

35:24 Meeting a Therapist – how much does it cost in China?

43:40 Mental healthcare is for life – the process of improving one’s self

48:24 Curing a disease or improving mental health? – conquering the stigma of going to therapy

51:50 Finding their way to therapy - how accessible is going to a therapist in China?

57:38 When do people usually come into therapy?

1:02:40 Finding a therapist through social networking in China

1:03:45 Does group therapy work in China?

1:07:05 What does David read to stay up to date with China?

1:08:13 Should David have extra time what other business would he be involved in?

1:12:00 What unexpected failure has David witnessed in China?

Learn more about Excellence for Professionals: http://eforp.com/

Listen & Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast...

YouTube - https://www.youtube.com/channel/UC2y6...

Website: http://chinaparadigm.com/

Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.

What is China Paradigms Podcast?

China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.

Matthieu David interviews Eloi Gerard, CEO & Co-Founder at CrowsNest. Virtual Reality has become a phenomenon in the past decade. But is China a proper ecosystem for this type of entertainment? How far has virtual reality come and what are it’s limitations in China vs the West? What is CrowsNest’s experience in the XR market and what are the differences between VR, AR, MR, and AV? Find out the answers to these questions and more in this new China Paradigm podcast!

Skip to the highlights:

0:10 Guest introduction and company history

7:07 Telling a story – is VR capable or is it still in an experimental phase?

9:33 Entertainment or mass market - at what stage is VR right now?

16:13 Pushing VR entertainment in China – the Thomas Cook case study

19:33 CrowsNest's experience working with Logitech

25:27 What do XR and AV mean for the virtual reality space? What is MR?

31:38 The limitations of the VR industry in China

36:19 The tools of the trade - the type of devices that can be used to experience VR?

39:42 Creating the proper ecosystem for VR in China - what are the obstacles CrowsNest faces?

44:31 What does Eloi Gerard read to stay up to date with the VR industry in China?

46:42 Should Eloi Gerard have extra time what new business would he be involved in?

48:53 What unexpected failure and unexpected success has Eloi Gerard witnessed in China?

52:22 Outro

Learn more about CrowsNest: https://www.crowsnest.space/

Listen & Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast...

YouTube: https://www.youtube.com/channel/UC2y6...

Website: http://chinaparadigm.com/

Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.

What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.

Matthieu David interviews Carlotta Godio, General Manager at FLATMIND Video Productions. How has video marketing grown in China in the past few years? What future trends in video marketing can we expect to see in China? Is censorship an issue when it comes to shooting thematic videos? These questions and more in this new China Paradigm podcast!

Skip to the highlights:

0:10 Guest introduction and company history

7:37 Flatmind’s work process – steps towards creating great media

19:53 Criteria for hiring the services of a video production agency – China vs The West

28:03 Flatmind’s approach to video production in China – “Video is a must for every brand.”

34:44 Bypassing censorship – how hard is it to shoot documentaries in China?

38:58 Getting aerial footage in China – drone piloting regulations

42:04 The future trends of video formats – a comparison to the present

48:04 Testing before publishing – is it a requirement?

49:02 How do you stay up to date with business in China?

50:41 Book suggestions for gaining more knowledge about China

54:37 What has Carlotta Godio witnessed in terms of big success and a big failure related to business in China?

57:14 Outro

Learn more about Flatmind: https://www.flatmind.com/

Listen & Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast...

YouTube - https://www.youtube.com/channel/UC2y6...

Website: http://chinaparadigm.com/

Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.

What is China Paradigms Podcast?

China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.

Matthieu David interviews TechNode.com’s editor in chief John Artman. In this China paradigm’s podcast, we get an insight into the Chinese tech scene as we discuss what makes great tech news and what makes TechNode the best resource for staying up to date with the Chinese tech market.

How is the tech scene different in China compared to the West? What is TechNode’s business model and how influential are they in promoting new technology in China? Let’s find out!

Skip to the highlights:

0:10 Guest introduction and work history

7:34 Handling the Chinese tech info – TechNode’s editorial line management

9:51 Picking out the best topics – what is newsworthy for TechNode?

12:25 TechNode and TechCrunch – what unites them and what makes them different?

19:21 TechNode’s business model – much more than media

23:52 TechNode’s business philosophy – the customer is the end-user

27:44 Podcasting in China vs podcasting in The West – “Conversations are just fun!”

37:55 Complying with censorship in China

41:46 TechNode’s podcast – who are their listeners?

44:39 Why are so many tech companies failing on the Chinese market?

49:08 What are some of the misconceptions that the West has regarding the Chinese tech scene?

54:19 What resources would John Artman recommend for staying up to date with business in China?

56:25 Outro

Learn more about TechNode: https://technode.com/

Listen & Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast...

YouTube - https://www.youtube.com/channel/UC2y6...

Website: http://chinaparadigm.com/

Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.

What is China Paradigms Podcast?

China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.

Matthieu David interviews Sandrine Delabrière, Innovation & Strategic marketing consultant, Food expert - certified Chef, instructor & author. Is innovation something that can be taught? In this episode, we learn about teaching innovation through cooking and how Sandrine has managed to build her company by helping other companies think strategically and creatively. Her workshops are full of flavor! Let’s find out what the recipe for success is in this China Paradigm podcast.

Skip to the highlights:

0:10 Guest introduction and company history

7:18 Cooking means innovation – building and improving the recipe

14:15 Strategic and creative thinking - where is learning crystalized?

17:38 Disruptive – an example of creative thinking

20:16 The Retail Safari – an alternative to jumpstart innovation

22:30 Ingredients, textures and aromas – how else can we learn innovation?

24:48 The key success factor for innovation

28:18 Is there a framework to help stimulate innovation?

32:07 The broader view - putting consumers at the core

33:33 Is innovation training more challenging for companies operating in China?

36:15 Fast learners – the Chinese wine industry example

39:05 Learning about business in China – the first six months

45:01 China vs The West – the difference in approach to innovation

47:36 What books have inspired Sandrine in her entrepreneurial journey? How does she stay up to date with business in China?

49:04 Staying up to date with business in China – exploring and targeting

50:03 If she had extra time what would Sandrine do besides innovation coaching?

51:59 What unexpected success has she witnessed in China?

55:04 What unexpected failure has she witnessed in China?

56:47 Outro

Learn more about Sandrine Delabrière: https://www.linkedin.com/in/sandrinedelabriere/

Listen & Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast...

YouTube - https://www.youtube.com/channel/UC2y6...

Website: http://chinaparadigm.com/

Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes.

What is China Paradigms Podcast?

China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.