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In this episode, Mariana speaks with Peggy Yu, founder and Executive Chairwomen of DangDang, the largest e-commerce book seller in China. They speak about how China has changed from a country that had very little to a country filled with competition and ambitious entrepreneurs fighting in a saturated market. They also discuss the challenges she faced while starting DangDang when credit card penetration was very low to the different obstacles she faces today to stay relevant and sustain market share. Peggy describes some of the mistakes she made along the way and how important culture is to create loyalty among employees. They also discuss how she is using AI and how businesses like hers could benefit from the technology.
By Center for Strategic and International Studies5
22 ratings
In this episode, Mariana speaks with Peggy Yu, founder and Executive Chairwomen of DangDang, the largest e-commerce book seller in China. They speak about how China has changed from a country that had very little to a country filled with competition and ambitious entrepreneurs fighting in a saturated market. They also discuss the challenges she faced while starting DangDang when credit card penetration was very low to the different obstacles she faces today to stay relevant and sustain market share. Peggy describes some of the mistakes she made along the way and how important culture is to create loyalty among employees. They also discuss how she is using AI and how businesses like hers could benefit from the technology.

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