INTRODUCING DR. MAXWELL ERIKSEN DC

In this inspiring episode of the Chiro Hustle Podcast, we meet Dr. Maxwell Eriksen, a second-generation chiropractor with deep roots in the profession. Raised in Elizabethtown, KY, Dr. Eriksen shares his story of being literally adjusted into life, growing up in a chiropractic household, and choosing to carry the torch himself. This episode dives into family legacy, freedom of career choice, and the power of medical freedom and diversified entrepreneurship.

HIGHLIGHTS

●      Dr. Eriksen’s first adjustment happened at birth when he wasn’t breathing

●      Grew up with a chiropractor father and multiple siblings in the profession

●      Studied at Palmer College of Chiropractic, practicing primarily Gonstead technique

●      Believes in imaging and x-rays to deliver accurate, ethical care

●      Opened a Ninja Warrior gym and a comic book shop alongside chiropractic

●      Advocates for freedom in how chiropractors practice and live their lives

●      Offers critical advice for chiropractic students on learning styles, practice, and technique

ABOUT DR. MAXWELL ERIKSEN DC

Dr. Maxwell Eriksen, DC, is a second-generation chiropractor based in Elizabethtown, Kentucky. A graduate of Palmer College of Chiropractic, he blends traditional Gonstead principles with a modern lifestyle that includes operating a gym and a comic book store. His mission: stay passionate, stay diverse, and serve well.

FOLLOWING FAMILY FOOTSTEPS WITH PURPOSE

Dr. Eriksen was literally born into chiropractic. He recounts his father adjusting him moments after birth, reviving him from a motionless state. It was clear from the beginning that chiropractic wasn’t just a profession in his family, it was a legacy. Growing up surrounded by chiropractic conversations, techniques, and principles, Max knew early on that his life would follow this path.

THE POWER OF DIVERSIFICATION AND FREEDOM

After burning out from six-day workweeks, Dr. Eriksen decided to restructure his life. Instead of walking away from chiropractic, he leaned into it with fresh eyes, while also opening Twelve Gym (a Ninja Warrior facility) and Etown Comics. Practicing just two days a week, and now returning to a third, he models a balanced, intentional life that doesn't sacrifice income or impact. This shift reinvigorated his passion for chiropractic.

IMAGING, ETHICS, AND MEDICAL FREEDOM

Dr. Eriksen is a vocal advocate for X-rays and imaging in chiropractic care, sharing powerful patient stories, including one where he identified a life-threatening tumor missed by other providers. He takes a strong stance on maintaining standards that serve both patient and practitioner safety. His commitment to medical freedom underscores the importance of doing the right thing, even when it's not popular or mainstream.

ADVICE FOR CHIROPRACTIC STUDENTS

From techniques for mastering cervical chair adjustments to smart board prep and study habits, Dr. Eriksen offers gold-level insights for students in the trenches. He reminds them that grades don’t matter nearly as much as people skills, results, and integrity. Practicing early, using diverse learning strategies, and staying curious can make all the difference.

FINAL TAKEAWAY

“You’re going to use your body the rest of your life. You should probably take care of it.”

In this compelling episode of the Chiro Hustle Podcast, host James Chester welcomes Dr. Vince Kalkowski, a Wyoming-based chiropractor whose path to chiropractic began with a life-changing injury at age 13. From a devastating dirt bike crash to discovering chiropractic care through a renegade physical therapist, Dr. Kalkowski shares how he found his true calling.

The episode covers everything from childhood trauma and healing to elite-level rugby and deep reflections on the profession's future. This conversation isn't just about chiropractic; it's about personal freedom, resilience, and the urgent need for clarity in healthcare choices.

HIGHLIGHTS

●      The crash that changed everything: Vince suffered two thoracic compression fractures at age 13 that led to chronic pain and unexplained autonomic symptoms.

●      "That was it": One spinal adjustment from a maverick PT changed his life forever; no drugs, no shots.

●      From healing to purpose: The powerful experience of chiropractic care inspired Vince to become a chiropractor himself.

●      Palmer Rugby & scholarship: How rugby opened doors to one of the top chiropractic schools and a new chapter of excellence.

●      Serving the rodeo circuit: Adjusting Wyoming's toughest cowboys as part of the PRCA Wrangler sports chiropractic program.

●      Challenging modern trends: Vince questions the rise of cookie-cutter care and emphasizes the need for proper exams, imaging, and philosophy.

●      Miracle bear story: A life-or-death wilderness encounter proves Dr. Vince walks the talk, and lives to tell the tale.

ABOUT DR. VINCE KALKOWSKI DC

A dedicated Doctor of Chiropractic practicing in Cody, Wyoming. A Palmer College graduate and lifelong advocate of natural healing, he brings athletic discipline, personal experience, and a deep respect for the Wyoming way of life to his practice.

DIVING INTO THE EPISODE

A Life-Altering Injury and an Unexpected Healer

From the Rugby Field to Palmer College

Chiropractic in the Real World

The Fight for Freedom and Better Healthcare

CLOSING THOUGHT

Dr. Vince's story isn't just about his recovery, rugby career, or rodeo adventures. It's a call to preserve something real and powerful in healthcare: hands-on care, open conversation, and freedom to choose. The future of chiropractic, and maybe healthcare at large, depends on it.

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This week on the Chiro Hustle Podcast, James Chester sits down with Dr Zsolt Egey-Samu DC, a seasoned chiropractor, entrepreneur, and mentor who has scaled multiple seven-figure practices across international borders. 

From his roots in Canada to his new life and thriving practice in Arizona, Dr Zsolt shares hard-earned lessons about practice building, associate relationships, and what it truly means to lead from the heart while building sustainable business systems. This episode is a must-listen for any chiropractor looking to reclaim their time, rewire their approach to leadership, and realign with their deeper purpose.

HIGHLIGHTS

● Dr Zsolt shares the raw and redemptive story of how chiropractic saved his life after a traumatic accident as a teen.

● He breaks down the dangers of pushing associates into a "CEO" role when they’re actually wired as caregivers and how this mismatch tanks many offices.

● The real truth behind why most chiropractors are shackled to their business (and how to break free).

● The power of building your personal board of directors instead of relying on a single mentor.

● How the Remarkable Practice and CEO-level systems are changing the game for chiropractic leaders.

● An unforgettable miracle story: a patient given 24 hours to live who walked out of the hospital after one atlas adjustment.

ABOUT DR ZSOLT EGEY-SAMU DC

Dr Zsolt Egey-Samu is a chiropractor, entrepreneur, and lecturer now practicing in Chandler, Arizona. With experience scaling seven-figure practices across borders, he's known for combining clinical excellence with visionary business acumen. He’s a member of EO, the Ultimate Achievers Club, and The Remarkable Practice.

FREEDOM THROUGH INFRASTRUCTURE

Rather than stay shackled to their businesses, Dr Zsolt and his wife have leveraged coaching and systems to buy back their time. Through his work with the Remarkable Practice, he now helps other clinic owners do the same. Whether it’s EOS-style KPIs, developing team trust, or identifying caregiver vs. CEO wiring, Zsolt shows that scaling isn’t about working harder, it’s about building systems that let your business breathe without you.

MIRACLE STORIES THAT MATTER

One of the most moving moments in the interview was the story of Joanne, a woman given 24 hours to live who received one atlas adjustment... and walked out of the hospital days later. Zsolt shares many patient transformations like this, but he insists his favorite miracles are the quiet ones: the kids who never have to go on 25 medications because their nervous systems are clear from the start.

FINAL TAKEAWAY

“You need to know what you’re built for, and find the environment that honors it.”

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Dave Mager returns to the Chiro Hustle Podcast in episode 693, bringing a legacy of chiropractic advocacy, motivational leadership, and over 40 years of dedication to the profession.

From his roots as a coach to his evolution as a nationally-recognized motivational speaker, Dave shares powerful stories, marketing wisdom, and mindset strategies for chiropractors and entrepreneurs alike.

In this episode, we unpack the enduring power of medical freedom, the future of chiropractic care, and how to live and lead with passion.

HIGHLIGHTS

●      Dave shares the personal chiropractic miracle that changed his wife's life and started his career.

●      Learn how "educating, not selling" became his core approach to marketing.

●      Dave talks about the power of screenings and why so many chiropractors miss the point.

●      Discover the one phrase Dave says transforms skeptics: "That makes sense."

●      He opens up about building a life and legacy rooted in purpose, faith, and balance.

●      Hear a powerful story of a woman whose 20-year health struggle was reversed after one chiropractic screening.

●      Dave drops countless quotes and concepts to spark motivation, including, "No why, no comply."

ABOUT DAVE MAGER

CEO of Mager & Associates, is a nationally-known motivational speaker and chiropractic advocate who has managed multiple clinics and trained screening teams across the world. His energetic and relatable speaking style has made him a favorite at conferences and within the chiropractic community.

DIVING INTO DAVE MAGER'S MESSAGE

Marketing Through Connection, Not Conversion

Dave explains how chiropractic marketing shouldn’t be about pressure or gimmicks. His decades of experience show that building trust through education, empathy, and clarity transforms skeptics into advocates. When people understand the why, they are far more likely to take action. Dave’s mantra: "If it makes sense, they move forward. If it doesn't, they won’t."

The Case for Medical Freedom and Patient Empowerment

A major thread throughout this episode is Dave's stance on freedom of speech and medical freedom. In a time when patients are bombarded with one-size-fits-all solutions, Dave argues that chiropractic offers an individualized, drug-free path that empowers people to take control of their health. He testifies to the power of educating the public, not just adjusting them.

Legacy and Leadership

Now in his 70s, Dave reflects on how he's helped chiropractors not only build practices but become better people. With over 7,000 attendees impacted through his trainings and countless coaching clients, he stresses that personal growth and professional success go hand-in-hand. His message: Heal yourself first to lead with clarity and compassion.

The Game Face Philosophy

Dave's signature "GAME FACE" approach is more than a motivational tagline. It's a reminder to show up fully, lead with integrity, and stay positive no matter what life throws your way. In a world full of distraction and disconnection, GAME FACE reminds chiropractors to serve with focus and passion.

CLOSING THOUGHT

"Knowledge is potential power. But wisdom is knowledge rightly applied."

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

Jimmy Choi, co-founder of Bridge Financial, joins Chiro Hustle to unpack a long-overdue topic: business valuation and legacy planning for chiropractors.

In this episode, Jimmy and James dive into the mechanics of buying, selling, optimizing, and even exiting a chiropractic practice; all without compromising the values the profession was built upon.

For chiropractors who are nearing retirement, feeling stuck, or just wanting to get ahead of the curve, this episode delivers a practical playbook for turning your practice into a high-value asset.

HIGHLIGHTS

● 98% of small business owners don't know what their practice is worth.

● Jimmy explains why chiropractors must treat their business like a legacy, not just a job.

● Bridge Financial uses AI and data to deliver instant practice valuations and business health scores.

● Learn why NOW is the best time to prepare for a future sale, even if it's years away.

● Discover how associates and new grads can leverage legacy practices for success.

● Hear the biggest mistakes DCs make when trying to exit their practice.

● "We're educators first. Our goal is to help chiropractors build a roadmap based on real data."

ABOUT JIMMY CHOI

Jimmy Choi, Co-Founder of Bridge Financial Jimmy is a seasoned business strategist who's helped raise over $1 billion in venture capital and launch industry-defining companies. Now, his focus is empowering chiropractors to grow or exit their practices with clarity, strategy, and legacy in mind.

DIVING INTO LEGACY, VALUATION, AND FREEDOM

Redefining the Exit Plan 

Most chiropractors don’t sell their practice because they don’t know where to go or who to trust. Jimmy and his team are out to change that. Whether you're one year or ten years from retirement, Bridge Financial helps DCs prepare with certified valuations, practice health diagnostics, and strategic exit mapping.

Why Business Health Matters 

Would you buy a home without an inspection? Then why sell a practice without knowing its true health? Jimmy introduces the Business Health Score; a holistic snapshot that measures a clinic's strengths and weaknesses, from lead generation to operational efficiency. It's a wake-up call that every chiropractor needs.

Freedom of Choice, Backed by Data 

In a world where freedom is under constant pressure, the freedom to grow, sell, or transition your practice on your terms is revolutionary. Jimmy and James explore how data transparency and strategic prep return the power to the chiropractor, rather than surrendering it to brokers or blind market conditions.

Helping the New Guard Rise Up 

This episode isn’t just for those looking to exit. Jimmy shares how new grads and struggling docs can plug into legacy practices and build successful futures. It's not always about starting from scratch. Sometimes it's about stepping into something already great, with a plan to make it even better.

CLOSING THOUGHT

Legacy isn't built overnight, and it sure isn't sold in a panic. Jimmy Choi offers a rare look at how to turn chiropractic passion into lasting value. As James says best, "You're just one story away... Keep hustling."

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

In episode 691 of the Chiro Hustle Podcast, James Chester welcomes Dr. Jason Alviene, Vice President of Operations at 100% Chiropractic. With over 25 years in the field, Dr. Jason brings a unique perspective that bridges hands-on chiropractic care with large-scale operations leadership. This episode covers everything from corporate chiropractic strategy to mindset, communication, and why hospitality might be one of the most underrated tools in a chiropractor’s toolkit.

HIGHLIGHTS

• From massage therapist to Vice President of Operations, Dr. Alviene shares the pivotal moment that sent him down the chiropractic path.

• Why hospitality experience might matter more than previous clinical experience when hiring CAs.

• The importance of making it about the you, not the we - aka “The Paris Syndrome”.

• His advice for new DCs: develop people skills through high-end service roles and communication training.

• Why follow-up and lead management are make-or-break skills in modern practice growth.

• Thoughts, traumas, and toxins - and why the “thoughts” piece is often ignored in chiropractic care.

• A compelling vision for the future: cash-based practices, preceptorships, and a new wave of hands-on, competent adjusters.

ABOUT DR. JASON ALVIENE

Dr. Jason Alviene, DC, MS, is the Vice President of Operations at 100% Chiropractic and a long-time educator in chiropractic, massage therapy, and sports medicine. 

With experience ranging from The Joint Chiropractic to academia, Dr. Alviene brings a wide-angle lens to the profession with a focus on operational excellence and patient-centric care.

DIVING INTO ...

CORPORATE CHIROPRACTIC OPERATIONS

Dr. Alviene’s current role is trailblazing a new path in chiropractic corporate leadership. As 100% Chiropractic’s first-ever VP of Operations, he works closely with doctor-owned and non-doctor-owned offices to streamline systems and amplify patient care. His approach is simple yet powerful: empower the team, clarify the message, and lead with service.

THE POWER OF COMMUNICATION AND HOSPITALITY

A standout moment in this episode is the concept of “The Paris Syndrome.” Dr. Jason challenges chiropractors to stop saying “we do this” and start saying “you get to experience this.” His emphasis on language highlights the subconscious psychological impact of personalized care. He draws a compelling connection between successful CAs and backgrounds in hospitality, like bartending and concierge service, where reading and connecting with people is second nature.

TACKLING THOUGHTS, TRAUMAS, AND TOXINS

While most chiropractors are trained to address traumas and toxins, Dr. Alviene points out that the “thoughts” element is often neglected. He advocates for chiropractors to help patients connect the dots between emotional blocks and their physical health. His perspective? Adjust the spine, yes, but also help guide the mindset. This is a bold yet necessary expansion of chiropractic’s role in holistic health.

MARKETING AND LEAD FOLLOW-UP: A PRACTICE GROWTH ESSENTIAL

Dr. Jason doesn’t shy away from practical strategy either. He emphasizes the critical nature of timely lead response, ongoing follow-up, and creating systems that support high conversion rates. His advice: call every lead like they’ve already said yes and never assume a patient is a “no” until they tell you directly. Smart, sharp, and service-oriented.

CLOSING THOUGHT 

“If a patient isn’t thriving, it might not just be the subluxation. It might be the story they’re telling themselves.”

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkid

In this episode of the Chiro Hustle Podcast, James Chester welcomes back a long-time friend and guest, Dr Larry Goodman, for his third appearance on the show. With nearly five decades in chiropractic and over 30 years as a coach, Dr Goodman opens up about personal transformation, the importance of coaching in the profession, and how removing interference; whether structural, emotional, or mental can change lives. Together, he and James explore the evolution of chiropractic, the realities facing new graduates, and why protecting freedom of speech and medical freedom is critical to the future of health care.

·      How a childhood battle with asthma and allergies led Dr Goodman to chiropractic and ultimately transformed his life.

·      The priceless mentorship lessons that shaped his career, including a powerful challenge from Dr Miles O’Reilly: “Now go out and heal the world.”

·      The financial reality for today’s chiropractic graduates, and how debt is shaping their career choices.

·      Why Dr Goodman sees himself as an “attitudinal and emotional chiropractor” who clears interference in the mind as well as the body.

·      The neuro-emotional technique (NET) approach and how it helps uncover hidden belief systems that keep people stuck.

·      The role of alcohol as a neurotoxin, and why his 23 years of sobriety have been life-changing both personally and professionally.

·      Why the breakdown of professional silos between chiropractic, medicine, and other disciplines is a positive sign for the future of patient care.

In this episode of the Chiro Hustle Podcast, host James Chester welcomes Hugh Liddle, known as Your Chiropractic Sales Wizard at Red Cap Sales Coaching and Elite Sales Academy.

With over 54 years of in-the-field sales and management experience, Hugh shares how chiropractors can remove the “icky and scary” from sales, engage more meaningfully with prospects, and convert at a much higher rate; all while protecting the freedom to practice on their own terms.

This conversation goes beyond typical sales talk. It’s about communicating in a way that honors your values, preserves patient trust, and invites people into chiropractic care for life.

Highlights

● Why “you statements” are one of the fastest ways to shift a sales conversation into a patient’s world.

● The three essential qualifications every new practice member should meet before beginning care.

● How asking better, open-ended questions can uncover a patient’s true motivations.

● The impact of scripting and role-playing on conversion rates (including one practice that jumped from 32% to 83% in just two months).

● Why chiropractic is the “Rolex of healthcare” and how to help the public see it that way.

● The evolution of sales in the digital age and how chiropractors should adapt.

● The freedom that comes from working only with people who truly value your care.

About Hugh Liddle

Hugh Liddle is Your Chiropractic Sales Wizard at Red Cap Sales Coaching and Elite Sales Academy, where chiropractors learn to make selling easy, fun, and profitable. Drawing on more than five decades of real-world sales experience, Hugh’s approach is rooted in authentic connection and proven strategies that work in today’s environment. Based in Sebring, Florida, Hugh is also an author, speaker, and musician.

Diving Into…

Mastering “You Statements” in Patient Conversations

Most chiropractors love to educate, and that’s a good thing. But Hugh points out that the sales conversation isn’t the time for “we do this” or “I do that.” Instead, shift the focus with statements like “You can have,” “You can enjoy,” or “You can get back to.” Patients care most about what’s in it for them, so speak directly to their desired outcomes.

Qualifying for Care

Not everyone is ready to become a long-term practice member. Hugh explains the three must-haves:

1. The desire and ability to get well.

2. The resources to invest in care.

3. Openness to following recommendations.

Without these, a patient is unlikely to commit, and that can harm both their results and your reputation.

Why Sales is a Form of Freedom

Sales done right aren't pushy or manipulative. It’s an invitation for people to choose a healthcare path rooted in personal choice and responsibility, free from overreach or dependency on systems that limit options. In an age where medical freedom is a growing concern, knowing how to communicate your value clearly is more important than ever.

From Skeptic to Advocate

Hugh candidly shares his own shift from “I’ll come in when I hurt” to fully embracing regular chiropractic care. This change didn’t happen until a chiropractor explained the long-term benefits in a way that connected with him personally, a reminder that education works best when the timing is right.

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In this fast-paced episode of the Chiro Hustle Podcast, host James Chester sits down with branding powerhouse Isaac Mashman. Isaac, a business strategist and founder of Mashman Consulting Group, joins the conversation to unpack the untapped power of personal branding, reputation management, and digital visibility for chiropractors. If you’re a chiropractor looking to rise above the noise and become the go-to practitioner in your city, this episode is a game-changer.

HIGHLIGHTS

·      Why personal branding starts at birth and how to harness it with intention

·      The real difference between your personal brand and your practice brand

·      How reputation management can fuel referrals and retention

·      Tactical ways to boost Google reviews without breaking FTC rules

·      Why podcasting and public speaking are reputation accelerators

·      What Isaac calls the four reasons people engage with content (and how to use them to dominate locally)

·      Practical tips for becoming a subject matter expert that patients trust

“You already have a personal brand. The question is: are you controlling the narrative or letting it run wild?”

ABOUT ISAAC MASHMAN

Isaac Mashman, businessman and founder of Mashman Consulting Group based in Little Rock, Arkansas, specializes in personal branding and reputation management. He is also an author, podcast host, private investor, and speaker known for helping individuals and businesses grow their digital presence with purpose.

DIVING INTO PERSONAL VS. PRACTICE BRANDING

Isaac makes it clear: your personal brand isn’t something you build, it’s something you reveal and refine. From your name to your beliefs, your brand began at birth. But many chiropractors miss the opportunity to intentionally shape it. When you understand that your practice brand is merely an extension of your personal brand, your messaging becomes more powerful and more human. This alignment leads to trust, visibility, and stronger community positioning.

REPUTATION MANAGEMENT THAT BUILDS TRUST

Reputation isn’t what you say about yourself—it’s what others say about you. Isaac breaks down how chiropractors can improve their online reputation ethically and effectively. Simple actions like responding to reviews and consolidating them on Google can exponentially boost your credibility. He also outlines a compliant way to generate more reviews and referrals without violating FTC guidelines.

USING CONTENT TO WARM UP YOUR MARKET

When prospective patients walk into your practice, would you rather they be cold or already warmed up and ready to engage? Isaac walks listeners through a powerful framework for creating content that informs, connects, entertains, and motivates. From back-crack videos to educational clips about pillows and posture, your content strategy can help close the gap between stranger and loyal patient.

PODCASTING, PUBLIC SPEAKING, AND POSITIONING

Isaac emphasizes that hosting or guesting on podcasts, speaking on stages, and writing articles are not vanity plays. They are branding assets. They speed up trust-building, demonstrate authority, and draw opportunities toward you. Chiropractors who step onto stages, digital or physical, accelerate their reach and become magnets for referrals, media, and new patients.

CLOSING THOUGHT

Branding isn’t a trend—it’s the foundation of your influence. Isaac Mashman delivers a wealth of strategic value that chiropractors can implement immediately to rise above obscurity and position themselves as leaders in their communities.

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HASHTAGS

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Stories from Growing up in a Chiropractic Family with Dr Max Moore DC - Chiro Hustle Podcast 687

In this episode of the Chiro Hustle Podcast, Dr. Max Moore DC shares his experiences growing up in a chiropractic family and how that shaped his professional journey. We also discuss his leadership in Cal Chiro and the importance of building community among chiropractors. This episode offers fresh insights into medical freedom, freedom of speech, and the ripple effect of positive thought on health outcomes.

HIGHLIGHTS

• Dr. Moore’s unique upbringing as the child of two chiropractors and how it influenced his career.

• The importance of positivity in patient outcomes and overall health.

• Building strong local chiropractic communities through Cal Chiro.

• Why early exposure to chiropractic care can transform lives.

• Practical strategies for growing a referral-based, community-focused practice.

• The role of chiropractic associations in preserving medical freedom.

• Dr. Moore’s powerful patient stories that show the potential of chiropractic care.

ABOUT DR. MAX MOORE DC

Dr. Max Moore DC is a chiropractor based in Portola Valley, California, where he works alongside his parents. A graduate of UC Berkeley and Palmer West College of Chiropractic, Dr. Moore is also the local president of the San Mateo Cal Chiro district, dedicated to supporting community-building and legislative efforts that protect the chiropractic profession.

TAKE-A-WAYS

STAYING POSITIVE TO ACHIEVE BETTER OUTCOMES

Dr. Moore emphasizes that patient outcomes are significantly influenced by mindset. Negative messaging can hinder progress, while positivity can inspire patients to heal and thrive. This theme is central to his practice philosophy and reflects his belief in the deep connection between thought and physical health.

COMMUNITY BUILDING THROUGH CAL CHIRO

As the president of the San Mateo Cal Chiro district, Dr. Moore is passionate about creating connections among chiropractors. From hosting networking and educational events to involving students in the profession, he believes that building strong communities leads to stronger practices and a more united profession.

THE IMPACT OF EARLY CHIROPRACTIC CARE

Growing up with regular chiropractic care, Dr. Moore experienced firsthand the benefits of a proactive approach to health. He believes that introducing children to chiropractic care can positively impact their quality of life and reduce reliance on reactive medical interventions later in life.

PATIENT STORIES THAT INSPIRE HOPE

One standout story from Dr. Moore’s practice involved a patient who had suffered from chronic pain for years. After just one adjustment, she experienced relief and hope for the first time, illustrating the transformative power of chiropractic care.

FINAL TAKEAWAY

“Invest in yourself by supporting your state chiropractic association. It’s the best way to ensure you can continue practicing with freedom and integrity.”

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