The Informed Chiropractor Podcast

Chiropractic Marketing That Can’t Be Ignored with Mike Michalowicz

Listen Later

Mike Michalowicz, a threepeat guest and incredible author, is here today. Mike joins us to discuss his new book “Get Different,” marketing that can’t be ignored, and boosting your clinic’s profile post-COVID.

He takes us through the necessity of marketing in unique ways and why it is your responsibility as a service provider to market yourself. With the pandemic continuing to rage, many people are stuck in a fear state. As a chiropractor, you can help them – you just have to let them know you are there.

 

Key Takeaways:

  • A brief overview of Mike’s previous books and new release. [0:48]
  • How the Mastermind sessions help to bring about and refine Mike’s ideas. [1:35]
  • Where the initial idea for book topics come from. [2:25]
  • How Mike crowdsources ideas from the community. [2:45]
  • Understanding that we are at the whim of the customers. [3:20]
  • Why you have a responsibility to market. [4:40]
  • Getting different with your marketing. [6:10]
  • Differentiating your services from the white noise. [6:45]
  • Why you don’t need to be complicated to be impactful. [9:10]
  • Understanding your target community. [10:28]
  • Examples of standout marketing from Mike’s career. [10.50]
  • Creating online buzz for virtually no cost. [13:15]
  • Experiment, measure, amplify, and repeat. [15:00]
  • Why we are fear based and how to get around it. [15:15]
  • Presenting yourself as a service and offering kindness. [16:50]
  • The disadvantage advantage. [17:44]
  • Exercises for creative thinking. [19:04]
  • Why you should grow, but not grow up. [21:50]
  • About the new book, Get Different. [23:00]
  • Words of wisdom and inspiration. [24:20]

    •  

    Get Different: https://www.gogetdifferent.com

    For more information on the Vitality Shift program visit: https://www.thevitalityshift.com

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Informed Chiropractor PodcastBy Dr. Don MacDonald
    • 4.1
    • 4.1
    • 4.1
    • 4.1
    • 4.1

    4.1

    75 ratings

    More shows like The Informed Chiropractor Podcast

    View all
    Mile High Chiro Podcast by Mile High Chiro

    Mile High Chiro Podcast

    31 Listeners

    Rockstar Doctor Life| Chiropractic Life & Practice by Dr. Melissa Longo

    Rockstar Doctor Life| Chiropractic Life & Practice

    30 Listeners

    Chiro Hustle by Jim Chester and Luke Millett

    Chiro Hustle

    42 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    7,165 Listeners

    Marketing Your Practice by ADIO Media

    Marketing Your Practice

    25 Listeners

    She Slays the Day with Dr. Lauryn Brunclik by Lauryn Brunclik

    She Slays the Day with Dr. Lauryn Brunclik

    176 Listeners

    The Remarkable CEO for Chiropractors by Dr. Peter Camiolo and Dr. Stephen Franson

    The Remarkable CEO for Chiropractors

    79 Listeners

    Huberman Lab by Scicomm Media

    Huberman Lab

    28,494 Listeners

    Under the Influence with Martin Harvey by Martin Harvey

    Under the Influence with Martin Harvey

    6 Listeners

    The Wealthy Practitioner by Stephanie Wigner

    The Wealthy Practitioner

    62 Listeners

    The Experience Miracles™ Podcast by Dr. Tony Ebel

    The Experience Miracles™ Podcast

    179 Listeners