In this episode of the Chiropractic Secrets podcast, Dr. Beau Pierce discusses the evolving identity of chiropractors in relation to the use of therapies alongside traditional adjustments. He reflects on his personal journey, the importance of maintaining focus on the chiropractic adjustment, and the balance between conservative and liberal practices within the profession. Dr. Pierce emphasizes the significance of the adjustment as the core of chiropractic care while acknowledging the supportive role of various therapies.

In this episode, Dr. Beau Pierce discusses the latest Apple product launches and their potential applications in chiropractic practices. He emphasizes the importance of leveraging technology to enhance patient engagement, education, and communication. By utilizing tools like the Center Stage camera and AirPods Pro with real-time translation, chiropractors can improve their services and connect with patients on a deeper level. Dr. Pierce encourages practitioners to embrace technology and create compelling content to foster a strong patient relationship.takeaways

• Apple's new devices are tools for connecting with patients.
• Chiropractors should see Apple as a business model.
• Center Stage camera can enhance posture evaluations.
• High-quality video can improve patient education.
• Real-time translation can break language barriers.
• Using the latest technology enhances patient perception.
• Apple's culture can inspire chiropractic practices.
• Tech should be leveraged to push messages forward.
• Stories are essential for patient engagement.
• Practitioners should create content regularly.

In this episode, Dr. Beau Pierce addresses the critical lack of business training in chiropractic education, emphasizing the need for chiropractors to transition from clinicians to effective business leaders. He discusses the alarming statistics regarding chiropractor income and attrition rates, and offers a three-step framework for success that includes acknowledging the educational gap, adopting a CEO mindset, and investing in business education. Dr. Pierce advocates for a shift in the chiropractic profession towards profitability and sustainability, urging young chiropractors to seek mentorship and coaching to enhance their business acumen.takeaways

• Chiropractic schools focus on clinical skills, not business training.
• Many chiropractors struggle with practice management after graduation.
• The average income for chiropractors is significantly lower than for physicians.
• A large percentage of chiropractors exit the profession within ten years.
• Business education is crucial for long-term success in chiropractic.
• Chiropractors need to adopt a CEO mindset to thrive in practice.
• Investing in coaching can lead to substantial practice growth.
• Networking and shadowing experienced chiropractors can provide valuable insights.
• Understanding marketing and sales is essential for practice success.
• The chiropractic profession needs more profitable practitioners to attract new students.

In this episode of Chiropractic Secrets, Beau Pierce dives into the art of "beating the drum of content" on social media. Discover how consistent, authentic engagement can transform your online presence and connect you with your audience. Beau shares insights on balancing promotional content with genuine social interaction, emphasizing the importance of playing your "greatest hits" to keep your community engaged. Tune in to learn how to leverage social media as a powerful tool for building relationships and growing your practice. #SocialMedia #ChiropracticSecrets #ContentCreation

It’s August 2025—and the game has changed. The chiropractors who are winning right now aren’t just adjusting spines—they’re building data-driven, tech-powered, patient-obsessed practices that dominate their markets.

In this episode of The Chiropractic Secrets, Dr. Beau breaks down the five biggest trends transforming the profession this month—straight from the front lines. You’ll discover how AI, wearables, functional medicine integration, telehealth, and multidisciplinary positioning are driving explosive growth, better outcomes, and rock-solid retention.

Whether you’re hustling to hit your first $20K month or you’re scaling a multi-location empire, these strategies will sharpen your edge and help you pull away from the pack.

Listen in, take notes, and then execute—because these aren’t predictions… they’re what’s working right now.

What if dominating your market didn’t require doing everything—just doing one thing better than everyone else?

In this episode, Dr. Beau Pierce breaks down a powerful framework inspired by business strategist Alex Hormozi and reimagines it for chiropractors. Discover the 4 Power Plays—Speed, Trust, Price, and Simplicity—that can help you outperform 99% of your competition.

You’ll learn:

• Why same-day service is your secret weapon

• How to build unshakable trust with systems and proof

• Smart pricing strategies that don’t cheapen your value

• How to make your practice frictionless (and why it matters more than you think)

Plus, Dr. Beau challenges you to choose one Power Play and commit for the next 90 days to radically shift your momentum.

🔥 This episode is a must-listen if you're ready to scale smarter—not harder.