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Cold nights, classic rock, and a high proof pour that refuses to behave. We’re joined by Adam, the mind behind The Whiskey Social app, to unpack how running a Tennessee pizza restaurant franchise with 400-plus whiskey lists turned into a location that finally fixes the collector’s headache: out-of-date bar menus, scattered bottle notes, and no easy way to find the best pours in a new city. His, The Whiskey Social, app puts everything in one place—track your collection, post your photos and ratings, discover bars and distilleries on an interactive map, and soon join public or private clubs that move bottle shares and local meetups off clunky platforms and into a space built for whiskey lovers.
From there we pour Parker’s Heritage 2025 - 19th Edition, a Heaven Hill blend that surprises at every step: 40 percent 15-year wheated bourbon, 40 percent 12-year American whiskey made from a 50-50 rye and malted barley mash bill, and 20 percent 11-year corn whiskey, all bottled at 122.5 proof. The nose teases apple, baking spice, candy-like bubblegum and a high alcohol makeup. The palate shifts hard to rye spice, seasoned oak, cocoa, and a slow, sticky finish that feels like a campfire in December. We talk who it suits (proof chasers, absolutely), when to pour it (cold nights), and how to think about price when retail sits around $180 and secondary tags climb into the $400's.
Along the way, we explore why bourbon hasn’t “died,” it’s just matured; how craft instincts carry over from beer to cocktails to whiskey; and why small changes—grain bills, char levels, climate—create big differences in the glass. Adam breaks down fair-by-the-ounce pricing at his bars, the realities of access through distributors, and the hard work of building an accurate database by hand so the map actually helps you drink better.
If you enjoy thoughtful, high-proof conversations paired with useful tools for how and where to sip, this one’s for you. Subscribe, share with a friend who loves a good pour, and leave a quick review so more whiskey folks can find us.