Grassroots Marketing

Chloe Kaleiokalani on Fusing Music, Cannabis, and Aloha Spirit with CAKE


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Chloe Kaleiokalani, founder of CAKE She Hits Different, sat down for an interview to discuss her unique brand at the intersection of music, cannabis, and immersive experiences.

A DJ and producer with a passion for melodic techno and house music, Chloe's love for cannabis and her Hawaiian heritage inspired her to create CAKE. She aims to infuse her work with the aloha spirit and promote joy and love through her brand, especially in challenging times.

Chloe's journey in the cannabis industry is a partnership with Jason, an industry veteran with over 20 years of experience. Together, they've mastered cultivation, extraction, and brand identity, adapting to the market's shift towards vapes and concentrates. Their collaboration leverages Chloe's strength in brand identity and Jason's expertise in technology and procurement. This has led to the creation of their popular cryo live resin product.

CAKE is expanding its product line with a rosin line, a dab device, and a new concentrate line. Currently available in California, Arizona, and Nevada, the brand is actively involved in events in Arizona and anticipates a Nevada launch in early 2025. Customers can find CAKE products through a location map on their website.




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Grassroots MarketingBy Cannabis Radio

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