Choose Beauty

Britt Seva is a business and marketing strategist for hair stylists. Her passion is helping hairdressers uncover the missing pieces in their marketing strategy and helping them turn social media followers into guests. In this interview, she talks about doing a social media audit of your social platforms.

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Karen Gordon is the President of Cosmetologists Chicago, a salon owner, and industry leader. We spoke to her about how the COVID-19 crisis might shape the future of the beauty industry and how it could encourage a coming together of the many different players.

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Stylist, salon owner, and educator Yara de la Torre shares her story of coming back from an accident that left her paralyzed from the waist down.

She fought her way back, finding many adaptations, and returned to her Salon and her passion—doing hair—when less than a year later, she had to stop working, again, because of the shutdowns in response to the COVID-19 crisis. Her story of overcoming adversity inspires us to follow her example of positive thinking and taking action.

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On her way to becoming an Emmy-nominated hairstylist and department head (you’ve seen her work on NBC's Songland, ABC's Shark Tank, and NBC's The Voice), Jerilynn Stephens has used some pretty powerful “F” words. Not that “F” word (though maybe she dropped that bomb, occasionally) but a list of five words starting with “F” that distills her recipe for success into an impactful formula. Stephens even put it into a book, “The 5 “F” Words to Manifesting Your Life”. We asked her to tell us how these five words are coming in handy during this moment in time, as the world navigates the crisis caused by COVID-19.

Read more about the 5 “F” Words on Modern Salon.

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We spoke with professional beauty coach and consultant, Joanne Magana, who has a wealth of experience in helping stylists and salon owners manage their business, even in tough times. Listen to her thoughts on taking this time to look at your brand, on giving back, and how this crisis will change the salon industry--and for the better.

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