Choosing an Agency

Alex speaks to Charlotte Nichols, owner and managing director of PR, social media and content marketing agency, Harvey & Hugo. Charlotte shares her most important tips for establishing fruitful relationships with agencies, covering the topics of pitches, budgets, pay-as-you-go results, and contracts, as well as sharing her insight on how to strategically look at agencies’ awards, avoid unrealistic promises from agencies, and maintain a good relationship with your agency.

Find out more about Charlotte and Harvey & Hugo on www.HarveyandHugo.com

In this episode, Alex and Gavin Shinfield, co-founder and CSO at Kyan, deep dive into how businesses can find aligned agencies and improve the quality of work they get from their partnerships. After getting to know each other, they discuss topics such as what to look for in an agency, references from past clients, qualifications and contracts among many others. They also cover whether brands should opt for a full service or specialist agencies, as well as sustainability in business and collaborating with B-corps.

In this episode Alex speaks to the founder of Beyond Clicks, Steve Tarbard. In the discussion, they reveal the signs that indicate an agency is a good or bad fit, and what red flags to look out for. They also discuss what makes a great brief, what to ask for when asking for pitches, what to consider when looking at awards or partner badges, as well as touching on values and contracts.

In this episode, Alex speaks to Alice Rose, Managing Director of digital marketing agency, Fountain. They discuss how to ensure you get the most value out of your partnering agency, what to ask for and what to give during the pitch process, and what determines whether the agency is a good fit for your brand. Alice also discusses the topics of values, contracts, and partner badges.

Interview with Sean Carnegie, managing director of Radioville.

Interview with Ronke Lawal, founder of Ariatu PR.

Interview with Nick Redding, co-owner and managing director of Reddico.

Interview with Nath Lomax, co-founder and director of UK-based Quickfire Digital.

Interview with Matt Laybourn, Digital Performance Director at TMW.