A CMO Confidential Interview with Chris Andrew, the CEO and Co-Founder of Scrunch AI and former Chief Product Officer of Hearsay. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement." Key topics include: why he believes consumer consideration and use of websites could collapse over time; his belief that brands should be building content which serves as "raw material" for AI; and tips for measuring and understanding how the numerous AI models return results to consumers. Tune in to hear why Bing will become relevant again.

Why Your Next Best Customer Is An AI Bot: CMO Reality Check

Discover how AI is revolutionizing marketing and customer engagement with Chris Andrew, CEO and co-founder of Scrunch AI. In this eye-opening episode of CMO Confidential, host Mike Linton explores the future of AI in marketing and its impact on brands, search, and customer behavior.

Key topics include:

• The rise of AI assistants and their influence on consumer behavior

• How AI bots are becoming the new "customers" for marketers

• The potential disruption of traditional search and website traffic

• Strategies for optimizing your brand presence for AI models

• The changing landscape of search engines and ad platforms

Tune in to hear Chris's insights on:

• Why marketers need to adapt their strategies for AI-driven search

• The importance of structured content for AI crawlers

• How to monitor and improve your brand's performance across AI models

• The future of brand building in an AI-dominated landscape

Don't miss this crucial discussion on the future of marketing in the age of AI. Subscribe to CMO Confidential for more expert insights on navigating the rapidly evolving world of marketing and technology.

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CHAPTERS:

00:00 - Intro

01:00 - Your Best Customer: AI Bots

06:15 - The Destruction of Websites

10:27 - Chatbots: Risks and Challenges

13:16 - Marketers' Mindset on AI

15:06 - Adjusting Content for AI

19:55 - Visibility in AI Search Results

21:35 - Future of Bing and Search Engines

23:34 - AI Models: Resources or Raw Material?

27:26 - Immediate Actions for Marketers

30:44 - Funniest Story or Practical Advice

32:27 - Believers vs. Non-Believers in AI

32:30 - Payton Manning's CLTV Perspective

32:35 - AI: Anticipation vs. Reaction

32:40 - Is AI an Extinction Event for Agencies?

32:45 - Outro

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