Chris Tury Jr., a partner and general manager of Outbound Technologies Inc., reveals how the company strategically diversified from the automotive industry into other vertical markets to promote resiliency and grow Outbound into a $15 million company, in this episode of Talking Industrial Automation.

Plus, you'll hear how Outbound achieves an 80%-plus customer retention rate and innovates with enterprise systems to maximize resources -- all while building a company culture that cultivates employee retention.