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Christina Nicholson is known as the Media Maven. Today, she shares her knowledge about traditional media, how you can use it to get publicity for your book, releasing your book at its most appropriate time, and some tips and strategies to get the most out of your publicity efforts.

 

What We Discuss with Christina Nicholson:

• What is traditional media and why it matters
• The power of earning your publicity
• How to reach out to the media
• Why you shouldn't be overly promotional about your book
• Timeliness is critical in releasing a book
• Dropping hints about your book when doing interviews
• The power of leveraging new media to turn publicity into profit
• Earning publicity doesn't make you a big star but you can be profitable
• Which social media bucket to go for and how to get started
• How to keep your momentum going – consistency is key!

 

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