February 18, 2021

Christy Brown - The Use of Analytics in Building the Next Big Idea

36 minutes

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With a passion to help women grow to the “20 Million Dollar Mindset,” Christy Brown became the new President and CEO of Launchpad2x. As an entrepreneur, CEO, Coach, and Founder, Christy people, especially women, find their voice as CEO’s and setting up long-term legacies for their businesses.

With skills in talent acquisition & management, organizational needs analysis, strategic planning, management development, team expansion, technology solutions, and so many more analytical spaces, Christy has many insights into the “Idea” Market.

Let’s dive into Christy’s wealth of knowledge and experience and learn the use of analytics in building the next big ideas.

[00:01 - 05:01] Opening Segment

Let’s get to know Christy Brown

Christy talks about Launchpad and what they do

Today’s topic

[05:02 - 17:18] Using Analytics to Build Out Ideas Towards the Marketplace

Christy talks about the startup market and market fit

Maturing and improving using data analytics

“Gig Work” vs. “Return to work”

[17:19 - 28:15] Ventures into People Data & People Analytics

Christy gives her insights into data ventures and their uses

The new cultural norms around infiltration and exfiltration

Updating and accessing new tech and data

[28:16 - 32:22] Advice Around New Ideas in Analytics

Christy shares her wisdom and resources to grow

Examples in using measurements

[32:23 - 35:21] Closing Segment

Summarizing our discussion today

Final Words

Tweetable Quotes:

“You're constantly questioning who your customer is to determine product-market fit, and there’s no other way to achieve that but through analytics and data.” - Christy Brown

“We’ve got to create some good operational synthesis around what your marketing and sales objectives are and I think just kind of knowing your strengths help with that.” - Christy Brown

“Act and avoid second-guessing yourself… Know your company’s value! Know the investability and the defensibility of it… and play to win!” - Christy Brown

Resources Mentioned:

● Measure What Matters: OKR’s

Connect with Christy on LinkedIn. Visit https://launchpad2x.org/ to learn more.

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This show is brought to you by Turetsky Consulting LLC, our company providing business consulting on Analytics, HR Processes, and Rewards with a focus on getting answers that organizations need by demystifying People Analytics.

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