It’s 1976, and Atari founder Nolan Bushnell is on a mission to launch a family arcade disguised as a pizza parlor. He comes up with a name that’s impossible not to smile at—“Chuck E. Cheese”—and combines pizza, video games, and animatronic entertainment. The chain quickly becoming the go-to destination for a generation of American kids. And as business takes off, hotel mogul Robert Brock sees the potential to franchise, but after feeling misled by Bushnell, he demands their contract be torn up. Brock goes on to create a rival chain called ShowBiz Pizza Place, pitting his bear mascot, Billy Bob, against Chuck E. Cheese’s scrappy rat in an all-out battle for pizza parlor supremacy.

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