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Today on the show we have Suresh Sankar, Founder & CEO of Crayon Data.

In this episode, Suresh shares how he connects the dots looking back going from an account director to marketing, and then to founder. We then touched on what Crayon data is and how it helps it’s enterprise customers with personalization.

We also discussed Crayon data’s process in identifying the gap in the market and the inspiration behind it, their different strategies on how to validate or invalidate markets, and then Suresh shares his views on churn and retention when it comes to enterprise SaaS models.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Today on the show we have Scott Singerman, VP of Global Partnerships at Mixpanel. 

In this episode, we talked about Scott’s role as a VP of Global Partnerships and his responsibilities, how Mixpanel is giving back to the startup community with their Startup Program, but also the benefits a program like this has for any company in general.

We then dove into the different partnership categories at Mixpanel, their impact on the business as a whole, and how these partnerships are tied to customer retention.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter

Today on the show we have Ryanne Doumet, Customer Success Manager at PandaDoc.

In this episode, we talked about what drove Ryanne to make the switch from media & advertising to customer success, how PandaDoc scaled their customer facing approach as the company scaled, and how they put together Customer Success decks to bring value to client conversions, using their own tool. 

 We also discussed the upsides and downsides of a Matrix organization, setting, tracking and measuring KPI’s, and we then dove into PandaDoc’s WISE framework, and why and how they build it.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Today on the show we have Basel Fakhoury, CEO & Co-founder of User Interviews.

In this episode, we talked about what drove Basel to user research and why research participant recruiting specifically, how the team validated that "User Interviews" was the biggest pain point, and then Basel shared their process of idea exploration and how they invalidated their ideas, before reaching that AHA moment. 

 We also discussed the importance of marrying qualitative research with data analysis, how moving from a transactional to a subscription model affected churn, and we  then dove into their pricing research strategy and their decision to focus on expansion. 

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Today on the show we have Kris Rudeegraap, co-founder and CEO of Sendoso.

In this episode, we talked about how Sendoso helps it’s customers retain and delight their customers, the different ways a sales team can help avoid or decrease churn, and how to make sure you’re selling to the right ICP.

 We also discussed Sendoso's sales strategy when they first got started and how it evolved, their ups and downs when it comes to churn and retention, and the changes they made in order to hit a net dollar retention close to 120% today.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Today on the show we have Marty Cagan, partner at Silicon Valley Product Group, and author of INSPIRED: How To Create Tech Products Customers Love, and Co-author of newly published EMPOWERED: Ordinary People, Extraordinary Products.

In this episode, we talk about the tremendous gap between how the best companies operate and how the rest work, what they do differently and why, and then dove into Marty’s new book EMPOWERED and the motivation behind it. 

We also discussed how the best leaders empower their teams, how real product discovery and product work happens, and then talked about how alignment is a consequence of a good product strategy. 

Today on the show we have Carlos Gonzalez de Villaumbrosia, Founder and CEO at Product School. 

In this episode, we talked about the evolution and future of product management, the motivation and story behind building Product School, and why Carlos believes retention is the future for sustainable growth.

Carlos also then shares how they retain their students, how he set out to build such an amazing community, and how it adds value to their business and keeps students coming back.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter

Today on the show we have Christoph Janz, Managing Partner at Point Nine Capital.

In this episode, we talked about what Christoph loves the most about being an investor and what he misses as an entrepreneur, we also discussed how back in the day companies were flying blind when it came to churn and retention, and we then dove into the inspiration behind the infamous “Five ways to build a hundred million dollar business” post.

Finally, Christoph shared how much churn and retention come into the evaluation of companies he looks at and what are some of the best companies doing when it comes to actually retaining customers.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.