CHURN FM

CHURN FM

Download on the App Store

CHURN FM episodes

  • E276 | Beyond Seats: The Shift Towards Success-Based Pricing with Kyle Poyar

    Today on the show, we have Kyle Poyar, Co-founder and Operating Partner at Tremont.

    In this episode, Kyle shares his journey from consulting at Simon-Kucher to becoming a leading voice in SaaS pricing. We dive deep into the challenges and opportunities of evolving pricing models, exploring the shift from traditional seat-based pricing to success-based frameworks.

    We also discuss how AI is reshaping the SaaS landscape, influencing not just products but also how companies think about customer value and retention. Kyle shares actionable insights on aligning pricing strategies with customer success to drive growth and minimize churn.

    Mentioned Resources

    • Kyle Poyar 
    • Klaviyo 
    • Tremont
    • Growth Unhinged
    • OpenView
    • Simon-Kucher
    • How to find your first ICP   
    • Leah Tharin
    • James Hawkins  
    • PostHog
    • Chargeflow
    • Heidi Gibson 
    • GoDaddy
    • Netflix
    • ValuePilot


    49 min
  • E275 | How to Prepare Your SaaS for Acquisition with Tim Schumacher

    Today on the show we have Tim Schumacher, the Co-Founder of SaaS Group, a company specializing in acquiring and scaling SaaS businesses.

    In this episode, Tim shares his insights on how SaaS founders can prepare their businesses for acquisition, covering key metrics, processes, and strategies to stand out in the market.

    We then discussed the importance of revenue, profitability, and team structure in determining valuation and how SaaS Group evaluates potential acquisitions.

    We wrapped up by exploring post-acquisition integration, including how SaaS Group supports acquired companies to maximize growth while maintaining their unique culture.

    Mentioned Resources

    • Tim Schumacher 
    • Saas.group
    • Sedo.com 
    • GoDaddy
    • Open AI 
    • Adobe 
    • Figma


    34 min
  • E274 | Activation Milestones: The Secret to Early Retention Success with Elliott Poppel

    Today on the show we have Elliott Poppel, the CEO and founder of General Collaboration.

    In this episode, Elliott shares his experience identifying activation milestones to separate casual visitors from engaged users and how these metrics drive early retention success.

    We then discussed the challenges of integrating multiple tools into a seamless user experience and the importance of positioning and marketing in product adoption.

    We wrapped up by exploring the lessons Elliott learned as a third-time founder and his insights on balancing user acquisition, retention, and growth.

    Mentioned Resources

    • Elliott Poppel 
    • General Collaboration
    • Meta
    • Meta Portal
    • Apple
    • Google
    • Mark Zuckerberg
    • Muppets
    • Alexa
    • Google Home
    • ChatGPT
    • Gemini
    • Claude
    • Home Assistant
    • Google Docs
    • Figma
    • Notion
    • Linear
    • Jira  
    • Airtable
    • Slack
    • Superhuman
    • Brian Halligan     
    • HubSpot


    34 min
  • E273 | Redefining Customer Success in the Age of AI with Agency's CEO Elias Torres

    In this episode, Elias Torres shares his journey from building and selling Drift for $1.2 billion to launching Agency and how he’s leveraging AI to revolutionize customer success.

    We then dove into the challenges of scaling customer success teams, the role of AI in automating tasks, and the potential to create a unified "customer brain" for better insights and engagement.

    We wrapped up by discussing the future of customer success, the shift to outcome-based pricing models, and Elias' vision for building a $10 billion company with a lean team empowered by AI.

    Mentioned Resources

    • Agency
    • Drift
    • HubSpot
    • Vista
    • OpenAI  
    • Jensen Huang 
    • Nvidia 
    • BG2 Podcast 
    • Copilot 
    • Cursor
    • ChatGPT  
    • Sequoia  
    • Brian Halligan  
    • WhatsApp 


    41 min
  • E272 | Activating Growth through Data-Driven Insights with Crystal Widjaja on Retention Funnels

    Today on the show, we have Crystal Widjaja, Executive-in-Residence at Reforge and angel investor and advisor to several startups.

    In this episode, Crystal shares her expertise on activating growth through data-driven insights, focusing on the importance of well-structured retention funnels. She explains how to design impactful onboarding experiences, track the right metrics, and identify key points of abandonment to improve user activation and engagement.

    We then delve into the power of segmentation and discuss how understanding user behavior and traits can unlock exponential growth. Finally, we explore actionable tips for avoiding common data pitfalls and creating a culture of experimentation and improvement.

    Mentioned Resources

    • Retention Funnels Google Sheet
    • Superhuman Episode
    • Scale AI
    • Bounce
    • Maze
    • Stanford University
    • GoTo Group
    • Gojek
    • Akshay Kothari
    • Reforge
    • Brian Balfour
    • Mixpanel
    • Amplitude
    • Hotjar
    • Gemini
    • Segment
    • Eleanor Dorfman
    • Naked Wines
    • Google Analytics
    • Cedric Chin
    • Commoncog
    • AB InBev
    • Loom
    • Canva
    • Figma


    41 min
  • E271 | How to Transform Your Support Team into a Growth Engine with SupportLogic's CEO, Krish Raj Raja

    Today on the show, we have Krishna Raj Raja, the CEO of SupportLogic.

    In this episode, Krishna shares his journey from engineering at VMware to founding SupportLogic, a platform that transforms support interactions into actionable customer insights.

    We discuss his approach to turning support into a growth engine by monitoring customer interactions for hidden signals that can prevent churn.

    Finally, Krishna reveals how leading companies are adopting a proactive support experience management strategy, showing significant reductions in customer escalations and increases in expansion.

    Mentioned Resources

    • Krishna Raj Raja  
    • SupportLogic
    • Support Experience
    • CloudPhysics
    • VMware 
    • Palo Alto 
    • Hotjar
    • Zendesk 
    • ChatGPT       
    • Salesforce 
    • Tableau 
    • MuleSoft 
    • Snowflake
    • Databricks
    • Nokia
    • Red Hat
    • Starbucks
    • Service Cloud
    • Freshdesk
    • Oracle
    • SAP   
    • Kubernetes
    • Adobe
    • Apple
    • Rubrik
    • Notion


    42 min
  • E270 | Boosting Marketplace Retention Through Engagement and Quality Management at Scale AI with Ruslan Nazarenko

    Today on the show, we have Ruslan Nazarenko, the Head of Growth at Scale AI.

    In this episode, Ruslan shares his approach to boosting retention in marketplace models through strategic engagement and quality management. He dives into Scale AI's unique model for retaining skilled gig workers, emphasizing how tailored experiences can overcome common marketplace retention challenges.

    We then explore the role of dormancy and reactivation in maintaining a resilient workforce, and how Scale AI balances high-quality standards with user engagement to create a robust marketplace ecosystem.

    We wrapped up by exploring the critical role of company culture in driving sustainable growth, the value of setting ambitious goals, and Ruslan’s insights into building a resilient, motivated team that drives growth. 

    Mentioned Resources

    • Scale AI  
    • Substack  
    • Respeecher 
    • Reface
    • Quokka
    • Bird
    • Etsy
    • Panel AI
    • Superhuman      
    • Gaurav Vohra 
    • Uber
    • Lyft
    • LIME AI   
    • Hotjar


    43 min
  • E269 | From Solo to Team: How Superhuman Broke Through Their Growth Ceiling with Multiplayer Mode, with Gaurav Vohra

    Today on the show, we have Gaurav Vohra, Head of Product Growth at Superhuman.

    In this episode, Gaurav shares how Superhuman transitioned from a solo (single-player) tool to a powerful team-based (multiplayer) product, enabling them to break through their growth ceiling.

    We explore the deliberate strategies behind Superhuman’s shift to team use, including the challenges of adapting a high-quality, individual-focused product for broader team functionality. Gaurav discusses the key product changes that made Superhuman invaluable for entire teams, creating new growth pathways and expanding Superhuman’s market reach.

    Mentioned Resources

    • Superhuman 
    • Oliver Wyman 
    • Reportive
    • Mohannad Ali 
    • Hotjar
    • Apple
    • Kingston
    • Slack
    • Notion
    • Wiki      
    • Slack Connect 
    • HubSpot
    • Salesforce
    • ChatGPT
    • Netflix
    • Spotify
    • Duolingo 



    49 min
  • E268 | Simplifying Customer Success: The Key to Retaining Loyal Customers at Scale with Evgenia Mkrtychian

    Today on the show we have Evgenia Mkrtychian, the Director of Customer Success and Corporate Communication Strategy at LoyaltyPlant, a full-scale customer engagement platform.

    In this episode, Evgenia shares her decade-long journey in B2B SaaS, emphasizing practical strategies for customer engagement and retention and discussing LoyaltyPlant's 30% revenue growth, process improvements, and the introduction of gamification elements.

    We then discussed the release of her new book, "Customer Success Playbook: Your Practical Guide to Winning Customer Loyalty in B2B SaaS” and we wrapped up by discussing  simplicity, decision-making, and critical thinking in customer success.

    Mentioned Resources

    • LoyaltyPlant
    • Customer Success Playbook: Your Practical Guide to Winning Customer Loyalty in B2B SaaS 


    38 min
  • E267 | How to Shift Seemingly Uncontrollable Churn into Retention-Driven Growth with Adam Fishman

    Today on the show, we have Adam Fishman, interim SVP of New Products at Mozilla and a growth advisor to various startups.

    In this episode, Adam dives into the concept of controllable vs. seemingly uncontrollable churn, sharing strategies he used at Patreon and Imperfect Foods to effectively manage churn.

    He explains how to identify what appears to be out of your control and the tactics that can tame it, turning seemingly uncontrollable churn into manageable factors. From improving customer onboarding to managing expectations, Adam reveals how focusing on the right areas can significantly impact retention and drive growth.

    Mentioned Resources

    • Startup Dad Podcast
    • Mozilla
    • Imperfect Foods
    • Fishman AF Newsletter
    • Reforge


    44 min

About CHURN FM

From the publisher's feed

CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their…

More shows like CHURN FM

Radiolab by WNYC Studios

Radiolab

43,853 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,361 Listeners

The Bill Simmons Podcast by The Ringer

The Bill Simmons Podcast

30,207 Listeners

The Daily by The New York Times

The Daily

111,766 Listeners