To what extent is there a War For Talent in PR and Communications? How can companies attract, develop and retain key people? What steps should employers take to ensure their onboarding processes are truly inclusive and encourage greater diversity?

In this episode of Engage, host John Clegg, Internal Communications and Engagement Manager at HR Wallingford, considers these questions and explores the motives and concerns of communications professionals as they strive to build their careers.

Joined by panellists:

• Christine Yuan, Senior Talent Acquisition Partner, BCW

The book John mentioned in this episode is Building a Culture of Inclusivity, Effective Internal Communication For Diversity, Equity and Inclusion by Priya Bates and Advita Patel, available from KoganPage and other book sellers.

Share your thoughts about this episode and your experiences on X/Twitter or LinkedIn using #CIPREngage and tagging @CIPR_Global

If you’re a member of the CIPR, you can log 5 CPD points for listening to this episode.

How important is understanding the rise of brands for building successful campaigns and engaging with audiences effectively?

In this episode of Engage, host Rebecca Jabbar media trainer and founder of Brand Champion Bootcamp, delves into the evolution of brands, examining how successful brands have built their reputations, grow their customer bases, and use employer brand to attract and retain employees, and what strategies they have used to do so.

Joined by panellists:

• Alex Francis, brand manager at Canal and River Trust

Share your thoughts about this episode and your experiences on Twitter or LinkedIn using #CIPREngage and tagging @CIPR_Global.

This is the second episode in the Engage podcast series celebrating the CIPR’s 75th anniversary. If you’re a member of the CIPR, you can log 5 CPD points for listening to this episode and read further information about the milestone: https://www.cipr.co.uk/CIPR/About_Us/CIPR_Anniversary.aspx

In conjunction with the CIPR’s 75th anniversary celebrations, this episode of Engage explores how the PR and communications industry has evolved in recent years and the challenges practitioners and teams are still grappling with.

From social inclusion to diversity, and the impact of technology on the outcomes and skills needed to work in the sector, panellists reflect on their own experiences and discuss the strides made by the profession to date.

Host Calhan Behrendt, Outstanding Young Communicator at the 2022 Cymru Wales PRide Awards and Account Manager at OnWrite, sits down with:

• Eva Maclaine, Founder at Maclaine Communications

Share your thoughts about this episode and your experiences on Twitter or LinkedIn using #CIPREngage and tagging @CIPR_Global.

Further resources:

• Find out whether you are eligible to #GetChartered and book your assessment.

If you’re a member of the CIPR, you can also log 5 CPD points for listening to this episode.

Doing business responsibly is a growing priority for many organisations, particularly as they are increasingly being held to account by their stakeholders.

In this episode, host and Head of Responsible Business at Irwin Mitchell, Kate Fergusson asks our panel of ESG experts how PR and communications professionals can best support their clients and companies in their ambition to clarify and communicate ESG strategies with credibility.

Featuring:

• Gihan Hyde, Founder and CEO of Communique

Further information:

CIPR training – Introduction to ESG | Designing your ESG strategy

Influence blog – How to design your ESG communications strategy

ESG Foundation keeping current articles

Share your thoughts about this episode on Twitter using #CIPREngage and tagging @CIPR_Global. Also, if you’re a member of the CIPR, don’t forget you can log 5 CPD points for listening to this episode.

Recorded live at the CIPR’s annual 2022 conference, this special episode of Engage hosted by Debbie West and Sara-Anne Mills-Bricknell from the CIPR’s Podcast Editorial Board, explores the key trends shaping the future of the industry.

From how technology is changing the shape of public relations, the future mediascape, and the increasing importance of purpose, culture and employee relationships, guests share their thoughts on the conference's theme, 'Influencing the Future'.

Featuring key takeaways from some of the conference’s contributors, as well as in-person and online attendees, including:

• Soli Townsend, Co-founder and Chief Solutionist, Futerra

For more information:

• Check out upcoming events from the CIPR

Share your thoughts about this episode on Twitter using #CIPREngage and tagging @CIPR_Global. Also, if you’re a member of the CIPR, don’t forget you can log 5 CPD points for listening to this episode.

2022 has been a record-breaking year for weather-related events. China recorded its highest temperatures and driest summer in 60 years. A third of Pakistan is currently underwater due to severe flooding and temperatures in the UK reached 40 degrees Celsius.

Hosted by Shayoni Lynn, CEO and founder of Lynn, this latest episode of Engage, explores the differences between mis and disinformation, particularly around the future of our planet, as well as how information pollution creates inaction and how conspiracy theorists are stirring up the culture wars around climate change. Featuring panellists:

• David Gallagher, Communications expert and founder of DG Advisory

CIPR members can log 5 CPD points for listening to this podcast.

Additional resources and Ffurther information as mentioned in this podcast:

• Clean Creatives

Research has found that public trust in Government and in elected politicians is at an all-time low in England right now. With a number of scandals over the past few years in politics, it is more crucial than ever that public affairs professionals show that they are being ethical and transparent and are working to support the UK’s democratic policy-making process.

• Andy Sawford, former MP, representing Corby and now managing partner and co-owner of the Connect Group

Further resources (as mentioned in the episode):

00:07 (and mentioned again at 25:40) - Carnegie UK, GDWe: A spotlight on democratic wellbeing research: https://www.carnegieuktrust.org.uk/publications/gdwe-a-spotlight-on-democratic-wellbeing/

04:09 - The CIPR recently relaunched its UK Lobbying Register, the only free and universal register for public affairs professionals: https://newsroom.cipr.co.uk/cipr-relaunch-free-and-universal-lobbying-register/

05:58 - Government’s Register of Consultant Lobbying (ORCL): https://registrarofconsultantlobbyists.org.uk/ 

08:27 - Greensil lobbying scandal exposed by the Financial Times: https://www.ft.com/content/6ed619c0-bb9a-44dc-a2f6-c5596a958ca8

CIPR position on David Cameron’s lobbying activity: https://newsroom.cipr.co.uk/cipr-urges-investigation-into-cameron-lobbying-activity-to-include-review-into-regulations/ 

21:55 - EU transparency register: https://ec.europa.eu/transparencyregister/public/homePage.do 

25:59 - Report from the new Centre for the Future of Democracy at the University of Cambridge, Global Satisfaction with Democracy: https://www.cam.ac.uk/stories/dissatisfactiondemocracy 

Additional information:

Public Affairs (specialist) diploma: https://cipr.co.uk/CIPR/Learn_Develop/Qualifications/Specialist_Diploma__Public_Affairs.aspx 

CIPR Code of Conduct: https://cipr.co.uk/CIPR/About_Us/Governance_/CIPR_Code_of_Conduct.aspx 

One billion people, or 15% of the world's population, experience some form of disability with the World Health Organisation estimating that two billion people will need at least one assistive communication, memory, or hearing aid in the next 10 years.  

In this episode, host Zach Cutler, CEO of Propel, and guests explore the role PR and comms practitioners can play in helping businesses and organisations better understand, and think differently about, accessibility and standards.  

Sharing their own lived experience, as well as tips on how to enhance practices and knowledge around accessibility, Zach is joined by Sarah Brown-Fraser, marketing and communications manager at Activity Alliance, Rachel Miller, founder of All Things IC and Jarrod Williams, communications manager at Bromford. 

For more information:

• Watch the CIPR’s accessible digital communications webinar

Don’t forget you can log 5 CPD points for listening to this podcast.

The entire world has been changed by the Coronavirus pandemic and as communicators, we've seen boards come forward and ask for interventions and advice in ways that have never happened before.

Whilst there’s been a lot of work undertaken both by the Chartered Institute Public Relations and by other professional bodies to ensure that communications is seen as a strategic management discipline; now more than ever, we have an opportunity to ensure that the professionalism of communications is understood as a vital part of the success for all organisations, large, small, independently owned, nationally operated, government, private, public, and everything in between.

In this episode, host Sarah Pinch and guests Alex Aiken, Executive Director for Government Communications and James Powell, Head of Group Communications at Irwin Mitchell explore what it means to be a strategic communicator, to be a professional, and how communicators are elevating and repositioning themselves.

For more information:

- OASIS model: https://gcs.civilservice.gov.uk/guidance/marketing/delivering-government-campaigns/guide-to-campaign-planning-oasis/

- Getting Chartered: https://cipr.co.uk/CIPR/Learn_Develop/Chartership_.aspx

Don’t forget you can log 5 CPD points for listening to this podcast.

Social purpose is continuing to capture the attention of the C-suite and boardrooms but what exactly is it and what role can PR and comms teams play in supporting their clients and organisations to be more purposeful?

In this episode, host Andy Green FCIPR and guests Shannon Walker founder of Social Disruption, Matt Appleby director at Grow Social Capital and Ben Caspersz founder and managing director at Claremont, explore the misconceptions around social purpose and why in a post-pandemic world, purpose has emerged as an even stronger imperative.

For more information about social purpose see the latest CIPR resources:

• Introduction to social capital comms

 Don’t forget you can log 5CPD points for listening to this podcast.