CIPR Engage Podcast

CIPR Engage Podcast

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CIPR Engage Podcast episodes

  • Celebrities in the Headlines: Celebrity PR in the 1990s

    The Chartered Institute of Public Relations’ (CIPR) Engage podcast returns with a new episode exploring the rise of spin the evolution of 1990s celebrity culture and power. 

     

    Hosted by Mark Phillimore, a Senior Lecturer on the Master programme in Public Relations at the University of Greenwich, this is the third instalment in the Engage series dedicated to celebrating the CIPR’s 75th anniversary. 

     

    This episode explores the commodification of celebrity in the 1990s and how the changing nature of celebrity PR, media relations, and the rise of digital and social media forced PR to adapt and become more nimble, integrated and inventive. 

     

    Joining host, Mark Phillimore, for this episode are: 

    ·        Mark Borkowski, Founder of Borkowski 

    ·        Rob McGibbon, celebrity interviewer, journalist and author.

    Share your thoughts about the topics discussed in this episode on LinkedIn or X, formerly Twitter, using #CIPREngage and tagging @CIPR_Global.

    If you're a member of the CIPR, you can log 5 CPD points for listening to this episode.

     

     

     

     

     

     

     

     

     

    38 min
  • Winning the War For Talent

    To what extent is there a War For Talent in PR and Communications? How can companies attract, develop and retain key people? What steps should employers take to ensure their onboarding processes are truly inclusive and encourage greater diversity?

    In this episode of Engage, host John Clegg, Internal Communications and Engagement Manager at HR Wallingford, considers these questions and explores the motives and concerns of communications professionals as they strive to build their careers.

    Joined by panellists:

    • Christine Yuan, Senior Talent Acquisition Partner, BCW
  • Toluwani Omotoye, Communications Coordinator, Global X ETFs
  • The book John mentioned in this episode is Building a Culture of Inclusivity, Effective Internal Communication For Diversity, Equity and Inclusion by Priya Bates and Advita Patel, available from KoganPage and other book sellers.

    Share your thoughts about this episode and your experiences on X/Twitter or LinkedIn using #CIPREngage and tagging @CIPR_Global

    If you’re a member of the CIPR, you can log 5 CPD points for listening to this episode.

    45 min
  • What’s the value of brand?

    How important is understanding the rise of brands for building successful campaigns and engaging with audiences effectively?

     

    In this episode of Engage, host Rebecca Jabbar media trainer and founder of Brand Champion Bootcamp, delves into the evolution of brands, examining how successful brands have built their reputations, grow their customer bases, and use employer brand to attract and retain employees, and what strategies they have used to do so.

     

    Joined by panellists:

    • Alex Francis, brand manager at Canal and River Trust
  • Sabrina Rossetti, global brand and talent engagement lead at Mimecast
  • Stephen Cheliotis, global brand insight director at Gravity Global and chairperson at Superbrands Council UK
  • Share your thoughts about this episode and your experiences on Twitter or LinkedIn using #CIPREngage and tagging @CIPR_Global.

     

    This is the second episode in the Engage podcast series celebrating the CIPR’s 75th anniversary. If you’re a member of the CIPR, you can log 5 CPD points for listening to this episode and read further information about the milestone: https://www.cipr.co.uk/CIPR/About_Us/CIPR_Anniversary.aspx

    44 min
  • Reflections on tech, diversity and entering the profession

    In conjunction with the CIPR’s 75th anniversary celebrations, this episode of Engage explores how the PR and communications industry has evolved in recent years and the challenges practitioners and teams are still grappling with.

    From social inclusion to diversity, and the impact of technology on the outcomes and skills needed to work in the sector, panellists reflect on their own experiences and discuss the strides made by the profession to date.

    Host Calhan Behrendt, Outstanding Young Communicator at the 2022 Cymru Wales PRide Awards and Account Manager at OnWrite, sits down with:

    • Eva Maclaine, Founder at Maclaine Communications
  • Maria Chanmugam, Director at Clevercoms
  • Tony Bradley, CEO at publicrelationsconsultancy.com
  • Share your thoughts about this episode and your experiences on Twitter or LinkedIn using #CIPREngage and tagging @CIPR_Global.

     

    Further resources:

    • Find out whether you are eligible to #GetChartered and book your assessment.
  • Iprovision has been making a meaningful difference to the lives of CIPR members who have fallen on tough times for more than 50 years. Learn more about the fund, here.
  • Interested in upskilling or achieving a CIPR diploma? Find out more about the different qualifications available on our website and get #CIPRQualified.
  • If you’re a member of the CIPR, you can also log 5 CPD points for listening to this episode.

    41 min
  • Communicating your ESG strategy with credibility

    Doing business responsibly is a growing priority for many organisations, particularly as they are increasingly being held to account by their stakeholders.

    In this episode, host and Head of Responsible Business at Irwin Mitchell, Kate Fergusson asks our panel of ESG experts how PR and communications professionals can best support their clients and companies in their ambition to clarify and communicate ESG strategies with credibility.

    Featuring:

    • Gihan Hyde, Founder and CEO of Communique
  • Alex Malouf, Executive Director of Corporate Communications and Public Relations at Ceer
  • Ivano Ianelli, CEO of Dubai Carbon
  •  

    Further information:

    CIPR training – Introduction to ESG | Designing your ESG strategy

    Influence blog – How to design your ESG communications strategy

    ESG Foundation keeping current articles

    Share your thoughts about this episode on Twitter using #CIPREngage and tagging @CIPR_Global. Also, if you’re a member of the CIPR, don’t forget you can log 5 CPD points for listening to this episode.

    37 min
  • Influencing the future

    Recorded live at the CIPR’s annual 2022 conference, this special episode of Engage hosted by Debbie West and Sara-Anne Mills-Bricknell from the CIPR’s Podcast Editorial Board, explores the key trends shaping the future of the industry.

    From how technology is changing the shape of public relations, the future mediascape, and the increasing importance of purpose, culture and employee relationships, guests share their thoughts on the conference's theme, 'Influencing the Future'.

    Featuring key takeaways from some of the conference’s contributors, as well as in-person and online attendees, including:

    • Soli Townsend, Co-founder and Chief Solutionist, Futerra
  • Ben Cohen, Head of Media and PR, Open Doors
  • Nina Schick, Director, Tamang Ventures
  • Peter Cardwell, Political Editor and Presenter Talk Radio
  • Alicia Zubeir, Principal Writer, Petronas
  • Dev Mistry, Global Internal Communications Manager at DICE
  • Rachel Roberts, President, CIPR
  • For more information:

    • Check out upcoming events from the CIPR
  • People Power and the IPCC report
  • Share your thoughts about this episode on Twitter using #CIPREngage and tagging @CIPR_Global. Also, if you’re a member of the CIPR, don’t forget you can log 5 CPD points for listening to this episode.

    25 min
  • Cleaning up toxic information: The fight against climate change disinformation

    2022 has been a record-breaking year for weather-related events. China recorded its highest temperatures and driest summer in 60 years. A third of Pakistan is currently underwater due to severe flooding and temperatures in the UK reached 40 degrees Celsius.

    Hosted by Shayoni Lynn, CEO and founder of Lynn, this latest episode of Engage, explores the differences between mis and disinformation, particularly around the future of our planet, as well as how information pollution creates inaction and how conspiracy theorists are stirring up the culture wars around climate change. Featuring panellists:

    • David Gallagher, Communications expert and founder of DG Advisory
  • Stefan Rollnick, Head of Lynn’s Misinformation Cell
  • Rebecca Zeitlin, Marketing Director at Levidian
  • CIPR members can log 5 CPD points for listening to this podcast.

    Additional resources and Ffurther information as mentioned in this podcast:

    • Clean Creatives
  • Drilled – a true-crime podcast on climate change
  • Book your place on CIPR’s virtual course about Disinformation, Misinformation & Malinformation
  • Communicating in a Crisis guide features case studies on how PR has been used to fight misinformation
  • 47 min
  • The current state of public affairs

    Research has found that public trust in Government and in elected politicians is at an all-time low in England right now. With a number of scandals over the past few years in politics, it is more crucial than ever that public affairs professionals show that they are being ethical and transparent and are working to support the UK’s democratic policy-making process.


    Hosted by Max Sugarman, CIPR Public Affairs Group chair, this episode explores the current state of lobbying and the public affairs industry, as well as advice on how practitioners can be more transparent and open – demonstrating best practice in any future public affairs activity. Featuring panellists:

     

    • Andy Sawford, former MP, representing Corby and now managing partner and co-owner of the Connect Group
  • Peter Geoghegan, editor-in-chief at the award-winning news website openDemocracy and author of Sunday Times best-selling Democracy for Sale
  • Rachael Clamp, Rachael is founder and director of Ardesey Ltd, a communications and engagement consultancy
  •  

    Further resources (as mentioned in the episode):

    00:07 (and mentioned again at 25:40) - Carnegie UK, GDWe: A spotlight on democratic wellbeing research: https://www.carnegieuktrust.org.uk/publications/gdwe-a-spotlight-on-democratic-wellbeing/

     

    04:09 - The CIPR recently relaunched its UK Lobbying Register, the only free and universal register for public affairs professionals: https://newsroom.cipr.co.uk/cipr-relaunch-free-and-universal-lobbying-register/

     

    05:58 - Government’s Register of Consultant Lobbying (ORCL): https://registrarofconsultantlobbyists.org.uk/ 

     

    08:27 - Greensil lobbying scandal exposed by the Financial Times: https://www.ft.com/content/6ed619c0-bb9a-44dc-a2f6-c5596a958ca8

     

    CIPR position on David Cameron’s lobbying activity: https://newsroom.cipr.co.uk/cipr-urges-investigation-into-cameron-lobbying-activity-to-include-review-into-regulations/ 

     

    21:55 - EU transparency register: https://ec.europa.eu/transparencyregister/public/homePage.do 

     

    25:59 - Report from the new Centre for the Future of Democracy at the University of Cambridge, Global Satisfaction with Democracy: https://www.cam.ac.uk/stories/dissatisfactiondemocracy 

     

    Additional information:

    Public Affairs (specialist) diploma: https://cipr.co.uk/CIPR/Learn_Develop/Qualifications/Specialist_Diploma__Public_Affairs.aspx 

     

    CIPR Code of Conduct: https://cipr.co.uk/CIPR/About_Us/Governance_/CIPR_Code_of_Conduct.aspx 

    50 min
  • Accessible Communications

    One billion people, or 15% of the world's population, experience some form of disability with the World Health Organisation estimating that two billion people will need at least one assistive communication, memory, or hearing aid in the next 10 years.  

    In this episode, host Zach Cutler, CEO of Propel, and guests explore the role PR and comms practitioners can play in helping businesses and organisations better understand, and think differently about, accessibility and standards.  

    Sharing their own lived experience, as well as tips on how to enhance practices and knowledge around accessibility, Zach is joined by Sarah Brown-Fraser, marketing and communications manager at Activity Alliance, Rachel Miller, founder of All Things IC and Jarrod Williams, communications manager at Bromford. 

     

    For more information:

    • Watch the CIPR’s accessible digital communications webinar
  • As mentioned by Jarrod, you can join the Accessible Social Facebook group
  • As mentioned by Rachel, upskill yourself or your teams with Communication Access UK training
  • View the Government Communications Service accessibility guidance on planning, creating and publishing accessible social media campaigns
  • Don’t forget you can log 5 CPD points for listening to this podcast.

    33 min
  • Strategic communicators

    The entire world has been changed by the Coronavirus pandemic and as communicators, we've seen boards come forward and ask for interventions and advice in ways that have never happened before.

     

    Whilst there’s been a lot of work undertaken both by the Chartered Institute Public Relations and by other professional bodies to ensure that communications is seen as a strategic management discipline; now more than ever, we have an opportunity to ensure that the professionalism of communications is understood as a vital part of the success for all organisations, large, small, independently owned, nationally operated, government, private, public, and everything in between.

     

    In this episode, host Sarah Pinch and guests Alex Aiken, Executive Director for Government Communications and James Powell, Head of Group Communications at Irwin Mitchell explore what it means to be a strategic communicator, to be a professional, and how communicators are elevating and repositioning themselves.

     

    For more information:

    - OASIS model: https://gcs.civilservice.gov.uk/guidance/marketing/delivering-government-campaigns/guide-to-campaign-planning-oasis/

    - Getting Chartered: https://cipr.co.uk/CIPR/Learn_Develop/Chartership_.aspx

     

    Don’t forget you can log 5 CPD points for listening to this podcast.

    52 min

About CIPR Engage Podcast

From the publisher's feed

Published every quarter, Engage is a CIPR podcast digging deep into the challenges and opportunities facing PR and comms practitioners right now.

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