Launched in 2018, the CIPR's #PRpays campaign aims to highlight the strategic value of public relations to the business community through a series of exclusive video interviews with senior business leaders. The interviews showcase the way in which public relations contributes to organisational success. The campaign seeks to shift perceptions of PR from a tactical offering to a strategic discipline.

Launched in 2018, the CIPR's #PRpays campaign aims to highlight the strategic value of public relations to the business community through a series of exclusive video interviews with senior business leaders. The interviews showcase the way in which public relations contributes to organisational success. The campaign seeks to shift perceptions of PR from a tactical offering to a strategic discipline.

The final show in our series of Platinum Podcasts explores the myriad of challenges facing modern public sector communication. Audere Communications' Russell Goldsmith hears from Jen Robson, Head of Comms for the North East Enterprise Partnership and Liz Davies, Head of Communications at South Tyneside & City Hospitals, Sunderland NHS Foundation Trusts.