It's claimed sub-standard infrastructure is proving a major hindrance to tourism in the Shannon Estuary Region.

It follows calls for a new council led strategy to increase marine based visitor attractions in Clare.

The 102km area is shared between predominantly Clare, Limerick, Kerry and Tipperary and welcomes tens of thousands of visitors every year.

However, concern has been raised that there's been too much emphasis on land based attractions, at the expense of opening up more water based opportunities.

In response, Clare County Council has pointed to an over €4m investment in the Vandeleur Walled Gardens, remedial works on Scattery Island and upgraded signage on the EuroVelo cycle route.

Kilrush Independent Councillor Ian Lynch says the roads in West Clare serving the route are not fit for international tourists , but that the lack of facilities for visitors to launch boats on the estuary is proving a huge hindrance.

The spotlight has also been shone on the opportunities for adjacent villages from tourists landing at Shannon Airport.

Last year alone over 344,000 visitors attended Bunratty Castle and Folk Park, while the Ilaunmanagh Park Run welcomes UK participants on a weekly basis.

Newmarket-On-Fergus Councillor David Griffin believes incorporating local water based attractions can enhance this.