In this episode of the Cold Calling Podcast, Collin reaches out to a prospect whose business is in SaaS. She gave him a solid referral and asked for Collin to send her an email. Collin shares that, when a prospect asks for an email then you need to push a little further. If you give them what they're asking for, will they book some time with you to see if it makes sense to move forward? If no, then they just want to get out of the call ASAP!

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