ClarityMatters

In this episode, host Louise Everett sits down with Chetan Mallik, corporate LinkedIn influencer and Strategy & Operations Lead at Novartis, to unpack the power of authentic storytelling on LinkedIn and how it can transform both personal and organisational influence.

Drawing on his own journey to 25,000+ followers, Chetan reveals the 3-step formula behind his online presence, sharing how authenticity, lived experience, and trust outperform any algorithm changes.

Whether you're already active on LinkedIn or just starting out, this conversation offers actionable insights for showing up with confidence and impact.

In this episode, Louise and Chetan explore:

• Chetan’s 20-year evolution on LinkedIn: from using it as a job-hunting platform to embracing it as a space for thoughtful, authentic storytelling
• Why lived experiences matter and how they build trust, relatability, and influence over time
• The role of storytelling in organisations and how it can amplify culture, purpose, and strategic goals
• How to avoid generic, formulaic content and instead build a credible voice that stands out
• The rise of micro-communities and how sharing inside perspectives helps deepen engagement
• Risks and guardrails for companies encouraging employees to be visible online

If you found this episode valuable, follow ClarityMatters for future conversations.

Subscribe to our YouTube channel here: https://www.youtube.com/@ClarityMattersPodcast?sub_confirmation=1

Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.

Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.

Get in touch:

[email protected]

https://claritascomms.com

In the latest episode of ClarityMatters, host Louise Everett sits down with change and communications consultant, coach and author Eleanor Tweddell, to explore what has changed in change management.

They discuss how leaders can effectively communicate and lead through the perpetual flux of today’s workplace, emphasising human-centred change management and the importance of authenticity, ‘messy’ conversations, and reassurance.

Whether you're a leader, change professional or just tired of outdated playbooks, this discussion offers practical insights to thrive amidst ongoing transformation.

Louise and Eleanor explore:

• Why change has become the new operating system of organisations, and the implications for leadership
• The shift from change projects to continuous, human-centred change management
• The evolution of employee engagement from compliance to connection and voice
• The role of reassurance, messy conversations, and vulnerability in uncertain times
• The impact of attention span reductions on meetings and communication tactics

Resources & Links:

Why Losing Your Job Could Be the Best Thing That Ever Happened to You - Eleanor Tweddell

Another Door Opens - Eleanor Tweddell

If you found this episode valuable, follow ClarityMatters for future conversations.

Subscribe to our YouTube channel here: https://www.youtube.com/@ClarityMattersPodcast?sub_confirmation=1

Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.

Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.

Get in touch:

[email protected]

https://claritascomms.com

How is human creativity evolving in the age of AI? That’s the key question host Louise Everett and executive creative director Josh Robinson explore in this episode of ClarityMatters.

As founder of 17Days, Josh operates at the intersection of creative strategy and design. He argues that although AI is seductive, quick, confident and impressive, leaders need to keep real, human expertise at the heart of the creative process.

As AI accelerates creation, a honed human eye remains key in shaping meaning, refining output, and making strategic judgments.

Louise and Josh explore:

• The shift towards agile and flexible project resourcing, integrating AI, freelancers, and specialists into ‘hot’ teams
• How AI amplifies rather than replaces human creativity
• The importance of deliberate human oversight at every stage of the creative process, to spot gaps, clumsy insights and lazy thinking
• The role of strategic thinking as a core component of creative excellence
• The influence of AI on output quality, stressing the need for critical judgment to avoid mediocrity

If you found this episode valuable, follow ClarityMatters for future conversations.

Subscribe to our YouTube channel here: https://www.youtube.com/@ClarityMattersPodcast?sub_confirmation=1

Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.

Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.

Get in touch:

[email protected]

https://claritascomms.com

In this episode of ClarityMatters, host Louise Everett is joined by digital growth expert Azhar Kholwadia for a deep dive into the realities of communicating in today’s increasingly crowded and automated digital landscape.

Digital communication is noisy. With more platforms, more automation, and more pressure for constant visibility, organisations often find themselves adding tools faster than they can meaningfully use them. The result? Fragmentation, duplication, and a growing risk that key messages are lost in the noise.

Drawing on his experience at Aston Martin, Azhar explores the tension between scale and simplicity — and how organisations can adopt powerful digital tools, including AI, without compromising clarity, authenticity, or brand equity.

This conversation shines a light on the real question communicators must now confront: not “AI or humans?” — but “How do we combine automation with human insight to build trust at scale?”

Louise and Azhar explore:

• Why digital communication feels more crowded and fragmented than ever
• The role of human oversight in ensuring consistency, coherence, and brand integrity
• What Azhar learned at Aston Martin about aligning digital tools with operational efficiency and ROI
• How AI can be integrated without compromising authenticity or brand craft
• The tension between reach and simplicity, and how leaders can navigate it intentionally

If you found this episode valuable, follow or subscribe to ClarityMatters for future conversations.

Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.

Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.

Get in touch:

[email protected]

https://claritascomms.com

In this thought‑provoking episode of ClarityMatters, host Louise Everett is joined by strategic communications expert Ben Verinder to explore one of the most pressing questions facing communicators today: is AI reshaping not just our work, but how we’re perceived?

AI promises speed, efficiency, and innovation. Yet for many communicators, its rise brings something more complicated: uncertainty. Externally, audiences are increasingly cautious of machine‑generated messages. Internally, professionals face a new kind of dual pressure: adopt AI to stay relevant, but avoid appearing overly dependent on it. For a field built on judgment, creativity, credibility, and trust, that tension is real.

This episodes examines the shifting expectations placed on communicators, the emotional and professional implications of AI adoption, and what organisations must do to introduce these tools responsibly.

You’ll hear Louise and Ben discuss:

• How AI is reshaping the communicator identity, and why many professionals feel conflicted about using it
• Cultural attitudes toward AI and how they influence adoption, credibility, and team dynamics
• Why stigma still surrounds AI use, even in organisations encouraging innovation
• Where most organisations are falling short - from unclear policies to inconsistent expectations
• The risks of “shadow AI”, and what it means for transparency, ethics, and communication integrity
• Why transparency matters, legally and reputationally, when using AI‑generated content
• Practical steps for responsible AI adoption, including governance, policy, and team culture

Resources:

University of Cambridge Generative AI Policy: https://www.communications.cam.ac.uk/generative-ai-tool-guidelines

Book: “AI for Public Relations – A How-To Guide for Implementation and Management” by Stephen Waddington, Ben Verinder: https://www.koganpage.com/marketing-communications/ai-for-public-relations-9781398625037

Communicate AI for PR Conference 2026: https://www.communicatemagazine.com/conference/ai-for-pr-conference-2026/

Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.

Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.

Get in touch:

[email protected]

https://claritascomms.com

In this first episode of ClarityMatters, host Louise Everett opens the series in conversation with leadership coach Richard Stokes to explore the role communication plays in leadership, relationships, and human connection.

Poor communication is estimated to cost US businesses over a trillion dollars a year through misunderstandings, delays and wasted effort.

And the cost isn’t just financial. When we’re not clear, careers can stall, relationships strain and decisions drift. In leadership, a lack of clarity doesn’t just create confusion - it quietly shapes culture and outcomes — often in ways we only recognise when it’s too late.

In this episode, we’ll unpack where communication most often breaks down — even among highly capable, experienced leaders — and the practical habits that help us communicate with greater clarity, intention and impact.

You’ll hear Louise and Richard discuss:

• Why communication isn’t a soft skill — it’s a core leadership competency
• How nonverbal communication shapes connection and credibility
• Why reflection is essential for developing clarity and self‑awareness
• The power of empathetic listening and how it transforms relationships

If you found this episode valuable, follow or subscribe to ClarityMatters for future conversations.

Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.

Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.

Get in touch:

[email protected]

https://claritascomms.com

ClarityMatters is a limited‑edition podcast exploring how organisations can communicate with confidence in an age of speed, complexity, and constant change.

In this short trailer, host Louise Everett introduces the series — what it’s about, who it’s for, and why clarity still cuts through when everything else feels noisy.

In this episode, you’ll learn:

• Why clarity is still your most valuable communication asset in an overloaded information environment
• Who ClarityMatters is designed for — leaders, communicators, and decision‑makers navigating organisational change
• What’s coming up in this series, including conversations with experts shaping the future of B2B communication

Key themes of the series:

• Clarity in high‑stakes B2B communication
• Creativity, credibility and trust in an AI-shaped landscape
• Communication as a leadership capability
• Strategic storytelling for organisations

If you're ready to sharpen your communication and lead with confidence, follow or subscribe to ClarityMatters.

Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today.

Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly.

Get in touch:

[email protected]

https://claritascomms.com