Michael and Danielle Gutelli outline their branding and how each project has a naming strategy that makes them unique and special. A 2nd-grade teacher and a marketing and advertising guru, Michael and Danielle left what they knew to start a new business, while also having their first child. Five years and 10,000 hours of practicing their artform in the form of an informative blog transformed them into a top-notch residential design and build team. A serial entrepreneur, Micheal used his passion and love for owning his own story to take the leap into business. Danielle and Micheal explain why a professional has fee services. Why would building and remodelers struture a free framework instead of a charging for their expertise?