CODE41 is not a brand in the traditional sense of the term; it’s more of a community project. The aim is to gather enthusiasts around a watchmaking project, to help it to become a reality. In the process, members become project Creators. The brand was founded by luxury timepiece designer Claudio D’Amore in 2016. Having designed watches for the biggest Swiss brands such as Tag Heuer and Montblanc for 10 years, he set his sights on a new venture that would create watches of the highest quality with the help of an engaged community who play an active role in the design process. The company is based in the heart of the Swiss watchmaking industry, its spiritual home. The project has been built with a policy of total transparency of origin, price and production – meaning that their community are safe in the knowledge that they are investing in an excellent watch at a fair price.

In this episode of the MenswearStyle Podcast we interview Claudio D'Amore, Founder of CODE41 about his watch design background and how he first launched his brand via Kickstarter.  The Swiss watchmaker offers complete costing transparency and invites their community to participate in the design process. Our host Peter Brooker and Claudio also talk about offering a fair price by cutting out middlemen, the collaborative design process, the power of storytelling, and the magic of viewable movements.

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