When people say there isn't room for a new brand or a new brand design, there is; it just has to be done well. We have to be delicate with how we treat branding because everyone will have a different emotional response to the degree of change or too small a degree of change. So what goes into package design for a historic brand? Listen to John Nunziato, the Founder and Chief Creative Officer of Little Big Brands, as he discusses cleaning Angel Soft's image. Show Notes

Connect With: 

• John Nunziato: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn

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