It's often said (or assumed) that a fundamental principle of marketing is to have a clear, understandable message.

It's then assumed that you should come up with that clarity before you start "putting your brand out there".

This is like having a fixed mindset in marketing & branding.

Growth Mindset for Branding

A growth mindset looks more like this:

You don't "have" a clear message.

You're always working to further clarify.

You’re dedicated to the ongoing process of clarifying.

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