Clearscope Webinars

SEO is constantly changing, and it can be tough to keep up. But what if you could get insights straight from one of the leading experts in the field?

Bernard shared his insights on the latest SEO trends and what he believes is in store for the future.

Thanks to everyone who attended live! Your time is invaluable, and we're grateful you tuned in with us.

Links to additional resources & slides: https://www.clearscope.io/webinars/whats-going-on-with-seo-with-bernard-huang

About Bernard Huang:

Bernard is the co-founder of Clearscope, the leading SEO optimization software for high-quality content teams. Before Clearscope, Bernard started an SEO consulting agency, was a growth advisor in residence at 500 Startups, and led growth at a YC startup called 42Floors.

Follow Bernard on LinkedIn: https://www.linkedin.com/in/bernardjhuang

Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.

Follow us on:

YouTube 👉  https://www.youtube.com/clearscope?sub_confirmation=1

Twitter 👉  https://twitter.com/clearscope

LinkedIn 👉  https://www.linkedin.com/company/clearscopeio

Email 👉  https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

Join guest speaker George Chasiotis of Minuttia for a webinar on how to craft a winning international content strategy. George covered: • International Keyword Research & Prioritization: Learn how to identify and target relevant keywords for different regions, taking into account search volume, competition, and cultural nuances to improve your visibility in global search results.• Technical SEO: Uncover best practices for optimizing your website's structure and performance for various search engines, ensuring smooth user experiences and high search rankings across the globe.• Translating & Localizing Content: Dive into the process of not only translating but also adapting your content to meet the cultural, linguistic, and regional preferences of your target audience, fostering a genuine connection with diverse markets.Here our three takeaways from George’s webinar:1. International content strategy is essential for businesses that want to reach a global audience.2. There are three ways to approach international content strategy: translation, localization, and internationalization.3. When creating and implementing an international content strategy, it is important to consider the needs and preferences of the target audience.Links to additional resources & slides: https://www.clearscope.io/webinars/crafting-a-winning-international-content-strategy-george-chasiotisTimestamps:0:00 IntroSubscribe for more videos on content and SEO.https://www.youtube.com/clearscope?sub_confirmation=1About George Chasiotis:George is the Managing Director of Minuttia, an organic growth acceleration agency for B2B SaaS companies. George started as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior.Follow George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.Follow us on:YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1Twitter 👉 https://twitter.com/clearscopeLinkedIn 👉 https://www.linkedin.com/company/clearscopeioEmail 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

Join guest speaker Masooma Memon for a webinar on how to craft product-led content.

Here are our biggest takeaways from Masooma’s talk:

Links to additional resources & slides: https://www.clearscope.io/webinars/product-led-content-masooma-memon

About Masooma Memon:

Masooma Memon is an accomplished freelance content marketer who specializes in working with B2B SaaS brands. Her client roster includes industry giants such as Vimeo, Shopify, GatherContent, and CoSchedule. Masooma's expertise lies in crafting, refreshing, and repurposing long-form educational top-of-funnel (TOFU) content as well as product-led content that resonates with target audiences and drives results.

​Masooma was listed among Semrush's Top 100 Content Marketing Influencers in 2022. Her marketing newsletter, The Content Workshop, has been featured in Forbes' list of must-read marketing newsletters.

Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.

Follow us on:

YouTube 👉  https://www.youtube.com/clearscope?sub_confirmation=1

Twitter 👉  https://twitter.com/clearscope

LinkedIn 👉  https://www.linkedin.com/company/clearscopeio

Email 👉  https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

Join guest speaker Amanda Walls, founder of Cedarwood Digital, for a webinar on how to build an SEO strategy for Your Money or Your Life (YMYL) websites.

Links to additional resources & slides: https://www.clearscope.io/webinars/seo-for-ymyl-websites-amanda-walls

About Amanda Walls:

Amanda is the founder and Director of Cedarwood Digital, an award-winning Digital Marketing agency specializing in SEO, PPC and Digital PR.

With 12 years of Digital Marketing experience under her belt, Amanda founded the business seven years ago which was recently named Best Small Integrated Agency at the European Search Awards 2022 and Best SEO Agency (Silver) at the UK Search Awards.

She’s a frequent conference speaker and thought leadership contributor and her talks and digital expertise have been showcased at events including Brighton SEO, Digital DNA, MissingLink LIVE, Sheffield DM, SME 2019, Natwest Content LIVE, Get Online Week, Retail Right, Cardiff Business Expo, Digital Lancashire and the Digital Shift Summit.

Follow Amanda on LinkedIn: https://www.linkedin.com/in/amandajwalls 

Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.

Follow us on:

YouTube 👉  https://www.youtube.com/clearscope?sub_confirmation=1

Twitter 👉  https://twitter.com/clearscope

LinkedIn 👉  https://www.linkedin.com/company/clearscopeio

Email 👉  https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

Join guest speaker Carlos Meza, CEO of Crowd Content, for a webinar on Scaling Content Production.

Tom Pool, the Technical & Training Director of Blue Array, led a webinar on the ideal crossover of automation and SEO. 

Tom gave us a crash course on Automation before diving into his favorite automations (and shortcuts) in Google Sheets. Tom shared how to start using Python (anyone can learn) and where ChatGPT (and other LLMs) can lend a hand.

Links to additional resources & slides: https://www.clearscope.io/webinars/automation-and-SEO-tom-pool

About Tom Pool:

Tom is Blue Array's Technical & Training Director. He oversees the technical strategy for the agency's clients, as well as running numerous training sessions both for members of staff and the wider industry. He really enjoys building and running training sessions and improving others' knowledge. Outside of work, Tom runs ridiculously long distances for fun (and also to eat more cookies). 

Follow Tom on LinkedIn: https://www.linkedin.com/in/tom-pool/

About Blue Array:

Blue Array is an award winning UK based SEO Agency, with a wide range of clients. Our small and dedicated team is led by Simon Schnieders, who’s spent his career achieving great SEO results for big names like Zoopla and Mail Online. Bringing this experience to his management of Blue Array, he’s built a hard-working team of SEO enthusiasts, many of whom are shareholders in the company. That means it’s in all our interests to get the best results for our clients, every time. We do that within a culture of transparency and accountability. We're also a certified B Corp, meaning we’re committed to being part of a movement of companies verified to meeting the highest standards of social and environmental criteria and using our company as a force for good in the world – doing business with us supports this movement.

Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.

Follow us on:

YouTube 👉  https://www.youtube.com/clearscope?sub_confirmation=1

Twitter 👉  https://twitter.com/clearscope

LinkedIn 👉  https://www.linkedin.com/company/clearscopeio

Email 👉  https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

Join guest speaker Adriana Stein, CEO and founder of AS Marketing, for a webinar on how to leverage multi-language SEO to drive traffic to your site.

This week, Bernard (co-founder of Clearscope) joined the webinar to share how to rank SEO content in the era of AI. 

Bernard covered: 

Links to additional resources & slides: https://www.clearscope.io/webinars/rank-seo-content-in-the-era-of-generative-ai-bernard-huang 

Join Eda Kavlakoglu, a Program Director at IBM, for a webinar on how IBM builds a scalable content engine. 

She shared their four operating models that guide their teams:

She also shared how her team measures success including feedback loops for both business and individual performance. 

Links to additional resources & slides: https://www.clearscope.io/webinars/building-a-scalable-content-engine-at-ibm-eda-kavlakoglu

About Eda Kavlakoglu:

As a Program Director within the ibm.com content discipline, Eda Kavlakoglu leads the development of inbound content at IBM. Using keyword research, she and her team prioritize, write, and edit content that ranks on page 1 of Google Search, driving organic traffic growth for the business over the last three years.

Follow Eda on LinkedIn: https://www.linkedin.com/in/edakavlakoglu/

We hosted Andrew Shotland of Local SEO Guide. Andrew is a wealth of knowledge when it comes to local SEO. And he did not disappoint.